Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 76

Marketing Strategy Food SEO Marketers 76

Neil Patel

JANUARY 21, 2020

That number increased to 1,653 in 2016 and to 3,234 in 2018. For example, if you look at the long-tail phrase, “what is digital marketing”, there are only 11,300 global searches a month but a whopping 665,000 pieces of content trying to answer that question. SEO has been changing drastically over the years. Focus on a niche.

SEO 145

SEO User-Generated PR Education 145

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. Investors consulted Mark before making investment decisions on ad tech or the viability of a market. What Mark meant to me Back in 2016 I presented at my first Pubcon Vegas (my first big talk).

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Neil Patel

MARCH 19, 2019

Whether it is guest posting or generating PR, you should try and get as much referral traffic as possible as it creates steady traffic that isn’t too affected by algorithm updates. In 2016 that number peaked out at 2,381 words because people started producing in-depth guides, which caused that number to spike.

Content Marketing 112

Content Marketing Marketers Marketing User-Generated 112

Orbit Media Studios

MAY 4, 2022

We do not use marketing automation. We also learned the power of PR and guest blogging. We used to call ours “The Orbiter” but we dropped the name in 2016. We gave it the boring but specific name “Digital Marketing Tips.” Account-Based (Content) Marketing. You also don’t need a lot of technology.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Online PR and display deliver conversions.

Retail 69

Retail Marketing Mix User-Generated PR 69

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Connect and chat with like-minded marketers on a wide range of digital marketing topics! Meyers, Marketing Scientist, Moz. 12:10pm – Birds of a Feather discussion groups.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. As digital marketers, we are trying to influence behaviors. This was back in 2016.

PR 79

PR SEO Traditional Marketing Copywriting 79

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Connect and chat with like-minded marketers on a wide range of digital marketing topics! Meyers, Marketing Scientist, Moz. 12:10pm – Birds of a Feather discussion groups.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. Here is a video of Paul Haahr, a Ranking Engineer at Google, explaining the approach (and its challenges) at SMX way back in 2016. These are no different from the headline best practices used by content marketers in social media and email marketing. User signal #2: Bounce rate.

SEO 107

SEO Copywriting Analytics PR 107

Moz

MAY 21, 2020

MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Mike redefined technical SEO and its importance in our industry back in 2016. Managing Director, iPullRank TBD. Shannon McGuirk.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. As digital marketers, we are trying to influence behaviors. This was back in 2016.

PR 67

PR SEO Traditional Marketing Copywriting 67

Hubspot Marketing

AUGUST 21, 2023

Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.). Let’s go over the key components of a digital marketing plan template to help you stay on track to meet your goals. Channels: Identifies the channels that are central to your digital marketing campaign.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Duct Tape Marketing

MARCH 4, 2016

Podcasts, company introduction videos, whiteboard videos, and digital advertisements are all excellent ways to use multimedia to your brand’s advantage. hours per day viewing video content ), we can logically predict that this percentage will continue to grow in 2016. Appeal to a Broader Range of Potential Clients.

Product 53

Product Branding PR Education 53

Rock Content

JANUARY 18, 2018

As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. Another year has come and gone, and 2018 is upon us.

SEO 49

SEO eBook PR Digital Marketing 49

Search Engine Land

OCTOBER 25, 2022

.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. Investing in other marketing channels. Getting PR or social mentions.

SEO 86

SEO Marketers Marketing Key Performance Indicator 86

Search Engine Land

SEPTEMBER 26, 2023

At the time, I had been around SEO and digital marketing for 5+ years… This whole event really got me going with SEO and has become my top marketing channel to do work for since then,” Madden shares as he reflected on the journey that this update had led him on.

SEO 119

SEO Transform User-Generated Health 119

Rock Content

NOVEMBER 6, 2017

Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017. Step 1: Start early. Step 5: Get into gift guides. You can also capitalize on timely annual content.

Retail 40

Retail SEO PR User-Generated 40

Exposure Ninja

JANUARY 25, 2022

On top of this, since 2016, Google has taken a “ mobile-first indexing ” approach meaning when they crawl your website, to help determine where you should rank, they look at the mobile version first. This is what Google announced in 2016; Today, most people are searching on Google using a mobile device. Create a Content Strategy.

eBook 52

eBook SEO Customer Journey User-Generated 52

Econsultancy

DECEMBER 13, 2021

Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8% Analysis has also found UK digital marketing budgets are higher than the average 35.7% Consumer confidence in June 2021 at highest level since 2016.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Exposure Ninja

MAY 13, 2022

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. What Is Digital PR?

PR 105

PR SEO Affiliate Marketing Analytics 105

Hootsuite

FEBRUARY 24, 2021

The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Why does social media marketing cost so much? According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests.

Health 145

Health Social Media Marketing Marketers Marketing 145

Orbit Media Studios

SEPTEMBER 20, 2022

The effectiveness of content marketing has remained steady since 2016. But content marketing remains challenging. Not only is original research automatically differentiated, but it has some specific digital marketing advantages. Here is the answer to the big question, does blogging work in 2022?

B2C 145

B2C eBook Analytics Promotion 145

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Defining and Using the Sales Funnel in Content Marketing”. Watch this four-minute video given by marketing and PR firm Jones.

Content Marketing 111

Content Marketing PR Whitepaper Marketers 111

Sprout Social

OCTOBER 3, 2018

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole. Develop a thoughtful strategy for success.

Education 111

Education Non-Profit Transform User-Generated 111

Search Engine Land

JANUARY 14, 2023

2016: In addition to recent searches, Google inserted a “What’s Hot” and “Nearby” option in the pull-down menu. 2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. .

Search Marketers 92

Search Marketers Health Marketers Marketing 92