Adobe Experience Cloud Blog

AUGUST 27, 2015

3) Utilizing Digital Creative to Foster Communities, Not Just Consumers, featuring Mashable. Get a fresh perspective on how you should be creating content for the newest generation of digital marketers. Where else are you going to find tens of thousands of marketers all in one place at the same exact time? Networking.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Case #3: Give before you get.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. If digital marketers in the U.S. This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018.

Shoppers 96

Shoppers Retail Digital Marketing Advertisers 96

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. While that first video was more of a journal entry, later videos take on a more humorous angle. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers.

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Hubspot Marketing

NOVEMBER 16, 2017

This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online. Especially costly ones like video marketing. But in this case, it’s necessary.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Just how big is the market size of the fintech industry? It was valued at $110.57

Transform 113

Transform B2C Finance Affiliate Marketing 113

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Job Functional Skills.

Marketing 112

Marketing Marketers Inbound Marketing Advertisers 112

Rock Content

JUNE 24, 2020

Therefore, marketers have started using interactive content to develop more personalized Digital Marketing experiences. Videos are a must-have in a Digital Marketing strategy, and they sure can help you reach other businesses more effectively. What are the main types of interactive content?

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Because each of the channels requires individual creative handling.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Duct Tape Marketing

MARCH 4, 2016

Podcasts, company introduction videos, whiteboard videos, and digital advertisements are all excellent ways to use multimedia to your brand’s advantage. According to recent video marketing statistics, over 50% of marketers agree that video provides the best return on investment when compared with any other type of content.

Product 53

Product Branding PR Education 53

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. Connect and chat with like-minded marketers on a wide range of digital marketing topics!

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. Connect and chat with like-minded marketers on a wide range of digital marketing topics!

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Mike redefined technical SEO and its importance in our industry back in 2016. Managing Director, iPullRank TBD. Phil Nottingham.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Doug Garnett

AUGUST 4, 2016

In the next year, we’ll discover this is true of the online video marketing business – but that emperor hasn’t yet been called out. The Digital Fraud Debacle. AdContrarian Bob Hoffman has extensively covered incredible fraud in the digital marketing business. Sample of Bob’s postings here.

Retail 52

Retail eCommerce Law Advertisers 52

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Use text overlays, says @MariSmith.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. So it’s no surprise that digital marketing ranks in the top 3 hottest skills Americans are learning in 2022. Hot topics.

Advertisers 96

Advertisers Advertising Shoppers Promotion 96

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111