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7 of the Best Email Marketing Campaigns of 2016

Adobe Experience Cloud Blog

Email has the highest conversion rate (66%) when compared to social, direct mail and more. Here are seven of the best email marketing campaigns we saw in 2016. A message is 5x more likely to be seen in email than via Facebook. Email’s long-standing success, however, means that everyone is using it and inboxes are packed.

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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Enter Marketing Nation Online to discover and network with partners such as Vidyard for video marketing, NewsCred for content marketing, PFL for direct mail marketing, and much more!

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Maybe you run a social media campaign on Twitter to raise brand awareness or a direct mail campaign to notify your audience of upcoming sales. Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness. So, what do you say? Are you ready to give it a spin?

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Direct mail campaigns. Email marketing.

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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

But what if you could have a better idea of the changes 2016 has in store for marketers? I think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Mike Tomita, Online Marketing.

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5 ways to tune up your unsubscribe process before the holidays

Martech

Also, the unsubscribe process is generally better than it was when I conducted a larger study on unsubscribe practices in 2016. But even with those extra clicks, I can see improvement in the unsub process since 2016. Has anyone ever successfully opted out of unwanted direct mail? The process for the six U.S.

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Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

Even the best direct mail piece still takes a few days to arrive. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience. Besides putting money where it counts, spending on digital marketing makes for better tracking of marketing ROI.