Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 142

Direct Marketing Transform Direct Mail Telemarketing 142

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. out of 500,000 businesses) with a 98% CEO approval rating.

CMO 97

CMO Event Marketing Education Place 97

Content Marketing Institute

OCTOBER 29, 2018

Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Recently, we established a bit of a new framework for companies to consider when looking to structure their content marketing business model.

Content Marketing 111

Content Marketing Automobile Marketers Marketing 111

SocialPilot

MARCH 12, 2024

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Go Places by Heineken In 2016, Heineken launched its inaugural “Go Places” campaign, with the goal of emphasizing the firm’s distinct culture and perspective to potential workers.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

OCTOBER 29, 2018

Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Recently, we established a bit of a new framework for companies to consider when looking to structure their content marketing business model.

Content Marketing 75

Content Marketing Automobile Marketers Marketing 75

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: Because, at that point, it was 2016, nobody was talking about bots. And yeah, in 2016, transitioned to Facebook messenger because Facebook messenger opened up your API, and now very honored to be the number one platform on Facebook messenger. There was… Like nobody had any idea about how big this was going to get.

Marketers 59

Marketers Marketing Communications User-Generated 59