Hubspot Marketing

JANUARY 17, 2019

May 24, 2016. May 24, 2016. May 19, 2016. May 16, 2016. May 11, 2016. Grab the free ebook below. Behold, some recent highlights from the R/GA Twitter account: HOW CAN I RELAX WITH ALL THESE WEEDS pic.twitter.com/T1x78HnPhr — R/GA (@RGA). R/GA (@RGA). Like sophisticated Lunchables. — R/GA (@RGA).

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Sprout Social

MAY 18, 2016

— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. For instance, webinars or eBooks that specifically talk about how your product works. — Neil Patel (@neilpatel) May 12, 2016. For instance, webinars or eBooks that specifically talk about how your product works. dEMkCctEWE.

Whitepaper 108

Whitepaper User-Generated eBook Partner Marketing 108

Hubspot Marketing

OCTOBER 14, 2022

Pop-ups have become so prevalent that back in 2016, Google weighed in to announce it would start penalizing websites using, what they call, "intrusive interstitials.”. For example, if I were writing a blog post on social media, I would offer a free ebook on the same topic – as seen below. But here's the thing: not all pop-ups are bad.

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. Social media. Organic vs. paid social: Which reigns supreme?

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content. Featured Resource: 36 Free Ebook Templates. Image Source. Download for Free.

Whitepaper 145

Whitepaper eBook Education Price 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Source: 2016 Content Marketing Institute. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

MAY 7, 2020

Generally speaking, it's easier to follow than blog posts, email newsletters, or ebooks. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Image Source. Video is inherently engaging.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Adobe Experience Cloud Blog

JULY 20, 2017

According to a report from Aberdeen , the single most popular new technology among top marketers in 2016 was a landing page/conversion optimization software. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page.

User-Generated 134

User-Generated Thought Leadership Law Shoppers 134

Adobe Experience Cloud Blog

AUGUST 3, 2018

Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase. Ebooks, whitepapers, definitive guides, webinars.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Sprout Social

OCTOBER 19, 2016

— Save Your Sole (@saveyoursole) October 11, 2016. — Fragrance Direct (@FragranceDirect) October 7, 2016. A photo posted by Washington Trails Association (@washingtontrails) on Oct 10, 2016 at 1:05pm PDT. — Dennison (@dennisonfashion) October 4, 2016. Through Oct. giveaway pic.twitter.com/Y99BscH4TW.

User-Generated 111

User-Generated Promotion Price Management 111

Sprout Social

JULY 18, 2016

— Sprout Social (@SproutSocial) May 17, 2016. A photo posted by Kodak (@kodak) on Apr 29, 2016 at 8:22am PDT. The good-not great news-is you have quite a few options. Here’s a quick list of the types of content you can use to market your brand: Blog posts. Newsletters. Social media. Infographics. Case Studies.

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketing 111

Hubspot Marketing

JANUARY 28, 2019

In PowerPoint 2016 and later, PowerPoint is filled with interesting boilerplate designs you can start with. The one above , based on the ebook by Seth Godin, keeps it simple without boring its audience. But, as it turns out, PowerPoint can make these suggestions. Fix Your Really Bad PowerPoint," Slide Comet.

Transform 145

Transform Fashion eBook Place 145

Buffer Marketing

JUNE 22, 2023

Whether that takes the form of an ebook or another product, dive deep into it and give it your best shot,” Jahleane recommends. Seize the present and start creating Jahleane grew up during a time when YouTube was on the rise and considered creating a YouTube channel around 2016 when YouTube was turning its creators into celebrities.

eBook 119

eBook Product Place Social Media Marketing 119

Adobe Experience Cloud Blog

AUGUST 22, 2016

In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Hubspot Marketing

APRIL 1, 2018

In April 2016, Facebook reported that over half of its user base ( 54.2%) access the social network exclusively from mobile devices. If you want to learn more about how to write effective call-to-action copy for your cover photo description, click here to download our free ebook on creating compelling CTAs. ).

User-Generated 145

User-Generated Fashion eBook Branding 145

Hubspot Marketing

JULY 14, 2022

Create downloadable content like ebooks, checklists, videos, and infographics that address your buyer’s pains. Editor's note: This post was originally published in February 2016 and has been updated for comprehensiveness. The tweet provides enough detail to pique the reader’s interest and convince them to read the full blog post.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Neil Patel

AUGUST 19, 2021

In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. With over 2 billion monthly users , people come to the platform to learn, get inspired, or have fun.

SEO 145

SEO Marketing Marketers Whitepaper 145

Rock Content

JUNE 24, 2020

Some specialists even say 2020 is the right year to start including video in your B2B marketing efforts, relying on important stats the latest Wyzow l research provides: of the 500 companies interviewed, 81% use video marketing — 21% more than in 2016; prospects of these companies watch, on average, 1.5 Infographics.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Marketing Insider Group

JULY 27, 2015

This rings true as the majority of B2B marketers predict their # 1 responsibility in 2016 will be understanding buyers. In our new eBook with Ardath Albee, we define what makes personas active tools. When there’s no buy-in. I recently heard personas were “emotionally adopted” by marketers. Personas should: .

Manufacturing 107

Manufacturing Market Segmentation Law eBook 107

Duct Tape Marketing

FEBRUARY 27, 2017

Other types of content upgrades include: eBooks. While generic, site-wide lead magnets (like an eBook on your general topic) can work to capture emails, a specific upgrade to the exact blog post a user is currently reading will convert much better. for the ebook shown below. Whitepapers. Cheat sheets. Worksheets. Loads more….

eBook 67

eBook Whitepaper Energy eCommerce 67

Hubspot Marketing

MAY 3, 2018

And if you're looking for more direction, the following resources are chock-full of valuable writing advice: The Marketer's Pocket Guide to Writing Well [Free Ebook]. For a complete list of tools for improving your writing skills, check out this post. How to Write Compelling Copy: 7 Tips for Writing Content That Converts.

eBook 145

eBook SEO User-Generated Millennials 145

Hubspot Marketing

NOVEMBER 14, 2022

By 2016, he had 30,000 subscribers. These partnerships could look as basic as you sponsoring their email or podcast — or as complex as a joint research project or ebook. Jimmy started creating YouTube videos about 10 years ago. The next year he hit one million subs. How Marketers Can Start Working with Content Creators.

Food 131

Food Marketing Marketers eBook 131

Scoop.it!

MARCH 10, 2022

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. Content Automation relates to the process of content creation through AI algorithms that interpret human interactions, search behavior, and other aspects.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Adobe Experience Cloud Blog

DECEMBER 10, 2015

While Cyber Week is just one week out of the year, there are endless ways to participate and it’s important to document your lessons and ideas now, while they are fresh, and put your plan on the books for 2016. Check out our ebook, 8 Steps To Creating An Effective Holiday Marketing Campaign. Interested in more on holiday marketing?

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Sprout Social

AUGUST 25, 2016

Sprout Social (@SproutSocial) March 15, 2016. According to Social Media Examiner’s 2016 Industry Report , 60% of marketers are currently using video and 73% plan to increase their use of video. Spending too much time resizing images for your social posts? Try our new tool: Landscape! hU9jyU5uwZ pic.twitter.com/Eai6vgFYS5.

Video Marketing 76

Video Marketing Marketing Strategy Customer Acquisition Marketing 76

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster states that “research gets millions of shares on Facebook.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Duct Tape Marketing

JANUARY 12, 2017

Businesses create eBooks, free reports, subscription membership sites, and online workshops based on the content they already wrote about on their blog or website. Facebook Instant articles were opened to the public in April 2016. Google Accelerated Mobile Pages were released in January of 2016. Content Upgrades.

User-Generated 68

User-Generated Advertising Advertisers eBook 68

Hubspot Marketing

APRIL 25, 2017

You can read our ebook on how to get started with co-marketing for more helpful information. Amazon CEO Jeff Bezos puts it well in his 2016 letter to shareholders : "There are many ways to center a business. It's a fantastic way to gain a large volume of new contacts alongside your organic marketing efforts.

PR 112

PR Inbound Marketing eBook Place 112

Buffer Marketing

NOVEMBER 7, 2023

And then in 2016, I found my footing and my niche, bringing in just under $80,000 in gross income, which felt huge. (I was living with my boyfriend—now husband—who covered rent and food, and my parents pitched in where they could, including paying my car payment for one month.) What are your next growth goals?

Energy 129

Energy Non-Profit Logistics Finance 129

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared.

Entertainment 66

Entertainment User-Generated B2C eBook 66

Duct Tape Marketing

AUGUST 8, 2019

My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. A copy of John Jantsch’s presentation at the 2016 Social Media Marketing World conference in San Diego, CA. (Yes, Yes, Duct Tape Marketing negotiates discounted rates for the group!). Marketing Materials.

Marketing 72

Marketing Marketers Price SEO 72

Rock Content

JANUARY 18, 2018

Their full thoughts are catalogued in our annual eBook. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. In late 2016, Google acknowledged that most users were searching the Internet using mobile platforms.

SEO 49

SEO eBook PR Digital Marketing 49

Rock Content

SEPTEMBER 5, 2017

Educational blogs, white papers, infographics, ebooks, guides, and videos that resonate with each buyer persona and buyer journey stage will prove incredibly useful for your sales reps by helping lead to better conversations and exchanges over social networks. Sources: * “ State of Sales in 2016.” You must have seen this one coming.

Whitepaper 49

Whitepaper eBook Education CRM 49

Rock Content

SEPTEMBER 7, 2016

For example, your goal may look like this: “Generate 1,000 downloads of our holiday shopping eGuide by December 10, 2016.”. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Make them: 1.)

Whitepaper 65

Whitepaper Promotion Marketing Marketers 65

Rock Content

NOVEMBER 23, 2017

For example, Facebook organic reach declined by 52% in 2016 for publishers’ Pages. If you’ve never heard of the term, or are curious to learn more about it, ScribbleLive Trapit’s Employee Advocacy 101 ebook is the perfect read for you. So how do you stand out? Pay to Reach More Buyers.

Social Media Marketing 58

Social Media Marketing eBook User-Generated Advertisers 58

Duct Tape Marketing

MARCH 15, 2016

In 2016, however, it is one of the best, simplest, most affordable ways to create awareness, leads and ultimately clients for local and national businesses alike. Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, Checklists are easy to consume and convert very well.

eBook 53

eBook Advertisers Advertising Management 53