This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.
This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.
is an inboundmarketing agency, and their website copy is full of witty, confident copy on pages where you wouldn't think you'd find it. May 24, 2016. May 24, 2016. May 19, 2016. May 16, 2016. May 11, 2016. Grab the free ebook below. Articulate. R/GA (@RGA). Like sophisticated Lunchables. —
As inboundmarketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Image Source.
You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. Automation is transforming regular emails into a marketing channel.
You can also download our free public relations kit to learn how to maximize your public relations efforts with inboundmarketing and social media. Co-marketing: Partnering with another brand will help you inherit some of their image and reputation and create brand evangelists outside your circle.
Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inboundmarketing overheads 62% less per lead than outbound marketing, which is more traditional. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Optinmonster).
In fact, when Brian and Dharmesh were actually creating it and wrote the book InboundMarketing, that's when Duct Tape Marketing was really around and I had a lot of conversations with them early on. I always stayed there until that team was counter million in annualized revenue, which was around 2016. Why am I asking?
7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. is now being replaced with, “how can our business grow with social media marketing?”.
The effectiveness of content marketing has remained steady since 2016. But content marketing remains challenging. Of all the formats included as possible responses, guides/ebooks and gated content are the top answers among bloggers who report “strong results.”. But which content formats are the most effective?
But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Content Marketer.
When it comes to visual content, the retention is 65%; 74% of social media professionals use images in their marketing strategies; tweets containing images receive 150% more retweets than those using only text; articles that include images every 75-100 words receive twice as much sharing on social media; posts with images on Facebook generate 2.3
Here's a chart based on data from early 2016: Source: Atlas 6) Search in a Giphy You know that coworker who always seems to find the perfect animated GIFs for your social posts or internal chat client? Whether it's a unique image needed for an ebook or that perfect photo you want to add to a blog post, that collection should have you covered.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content