Neil Patel

AUGUST 19, 2021

In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. With over 2 billion monthly users , people come to the platform to learn, get inspired, or have fun.

SEO 145

SEO Marketers Marketing Whitepaper 145

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Duct Tape Marketing

FEBRUARY 27, 2017

Other types of content upgrades include: eBooks. Whitepapers. While generic, site-wide lead magnets (like an eBook on your general topic) can work to capture emails, a specific upgrade to the exact blog post a user is currently reading will convert much better. for the ebook shown below. Cheat sheets. Worksheets.

eBook 68

eBook Whitepaper Energy eCommerce 68

Rock Content

SEPTEMBER 7, 2016

For example, your goal may look like this: “Generate 1,000 downloads of our holiday shopping eGuide by December 10, 2016.”. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on.

Whitepaper 65

Whitepaper Promotion Marketers Marketing 65

Rock Content

SEPTEMBER 5, 2017

Educational blogs, white papers, infographics, ebooks, guides, and videos that resonate with each buyer persona and buyer journey stage will prove incredibly useful for your sales reps by helping lead to better conversations and exchanges over social networks. Sources: * “ State of Sales in 2016.” Sept 15, 2014.

Whitepaper 49

Whitepaper eBook Education CRM 49

Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. While web leads like whitepaper downloads and webinar registrations, are excellent vehicles for generating new contacts to market to, those leads are often just beginning their research.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Hubspot Marketing

AUGUST 9, 2018

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing is paving its own way in the marketing world.

PR 144

PR Non-Profit Marketers Marketing 144

Duct Tape Marketing

MARCH 17, 2017

Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. Both the posts were published in January 2016. WRITE AND GIVEAWAY FREE eBOOKs on your website. WRITE COMPELLING WHITE PAPERS like Shiny New Things by Adage.

Whitepaper 64

Whitepaper Entertainment eBook User-Generated 64

Hubspot Marketing

FEBRUARY 3, 2023

Here's a chart based on data from early 2016: Source: Atlas 6) Search in a Giphy You know that coworker who always seems to find the perfect animated GIFs for your social posts or internal chat client? Whether it's a unique image needed for an ebook or that perfect photo you want to add to a blog post, that collection should have you covered.

eBook 126

eBook User-Generated Whitepaper Thought Leadership 126