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The Ultimate Guide to Event Marketing

Hubspot Marketing

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

Some of these new events may be a good fit for your company , however with others, you may not find the gold you were looking for. If you’re like me, you’ve already begun planning your event roadmap for 2016. As a starting point, make sure that you review event data that has accumulated over the past two years.

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What Working at an Apple Store Taught Me About Good Event Marketing

Rock Content

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

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2018 Marketing Predictions [Slide Deck]

Adobe Experience Cloud Blog

I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. I cannot tell you where 2017 went.

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Surviving on Swag Alone at the Marketing Nation Summit

Adobe Experience Cloud Blog

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'

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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

You’ll get a chance to meet with 20+ other marketing solutions that will help make your marketing dream a reality. Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more?

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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but