Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Why did you select those events?

Thought Leadership 91

Thought Leadership Event Marketing Branding Marketing Plan 91

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Where the event(s) fit into your overall marketing plan/budget. Your recommendation of whether you should sponsor this particular event and why. Who knows―maybe these steps will lead you to sponsoring Marketo’s Marketing Nation Summit 2016 …). Be sure to include: Audience profile. Sponsorship packages.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Rock Content

JULY 11, 2016

According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers. The 2016 Summer Olympics will begin on August 5 in Rio de Janeiro, Brazil. Step 5: Track What Resonates.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Speakers often double as influencers—so provide them with the details they need to become event ambassadors. Don’t forget to share an event hashtag.

Promotion 145

Promotion Logistics Analytics Place 145

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% Consumer confidence in June 2021 at highest level since 2016.

Advertising 52

Advertising Advertisers Retail Shoppers 52