Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. Here's what this looks like on TikTok: Aside from the shared features, both fast-paced social media channels are favored by younger generations -- especially Gen Z.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

OCTOBER 30, 2019

Although, it is a slight drop from 2016, when 24% of U.S. adults in 2016 to 69% in 2019. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. 44% of U.S.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2016, 18.1 trillion views. In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. billion in 2016 to $9.7 Across the board, price is a major factor when it comes to purchasing decisions. billion in 2020, and $13.8

Gen Z 129

Gen Z Millennials Retail Price 129

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. billion in 2016 to $13.8 billion daily active users as of December 2021.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. Will brands sit this one out?

Social Media Marketing 136

Social Media Marketing Gen Z Health Marketing 136

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. 2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2014 - Musical.ly 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Meanwhile, if your audience is primarily Gen Z , you might want to embrace Instagram's tools.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

MARCH 4, 2020

Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. Cue hearts breaking across the world.

Gen Z 143

Gen Z Place Branding Education 143

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. But since being founded in 2016, it has grown to more than one billion monthly active users. Not all new social media apps will blow up like TikTok.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms.

Education 112

Education Gen Z Millennials Promotion 112

Hootsuite

FEBRUARY 20, 2020

in 2019 , compared to 6% in 2018 (and 15% in 2016). In 2019, people and businesses sent 10x as many messages to each other via Facebook Messenger than they did in 2016—over 20 billion every month. Pinterest has doubled in size since 2016 (when they had 160 million users). Time spent on social increased by 1.4% of total reach.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

APRIL 29, 2024

Image Source Nintendo: NES Classic Edition In 2016, Nintendo presented the NES Classic Edition. It was great for reliving childhood gaming memories and introducing Super Mario and Donkey Kong to new generations. Image Source This especially resonates with older generations and reminds baby boomers of their past snapshots from youth.

Gen Z 123

Gen Z Fashion Millennials Food 123

Hubspot Marketing

APRIL 25, 2022

Launched in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight users at a time. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020. Houseparty.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re trying to reach older customers, an influencer who’s popular with Gen Z users probably isn’t the best fit, no matter how great their content is. Build trust. View this post on Instagram. Good morning!

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Spiralytics

DECEMBER 5, 2022

Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. These generations make a lucrative audience because of their spending power. trillion; while Gen Zs, which make up 40% of the global population, spend up to $360 billion.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. are under 30, accounting for the Gen Z audience and younger millennials. The rise of TikTok has been nothing short of revolutionary. About 60% of TikTok users in the U.S. are between 40-49 years old and 7.1%

Millennials 118

Millennials Gen Z User-Generated Marketing 118

Hubspot Marketing

FEBRUARY 12, 2019

59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. There are twice as many small- and medium-sized businesses advertising on YouTube since 2016. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over 50% of YouTube’s audience is female.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. And brands have been hesitant to adopt TikTok into their existing social strategy. minutes.

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. Consumer preference for video over other mediums is only expected to get stronger.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. The platform has been designed with Gen Z in mind, including their language, values, and interests.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. When Instagram Stories was first launched in 2016, it was called a Snapchat clone.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. Posted by Starbucks on Tuesday, September 27, 2016. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. A 360 Tour of the Shinola Detroit Factory with Luke Wilson. Learn more: [link].

Customer 111

Customer Gen Z Manufacturing Energy 111

Neil Patel

JANUARY 20, 2021

In 2016, the app launched as Douyin in China, and in the following year, ByteDance released it for markets outside of China as Musical.ly While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. What Is TikTok?

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. Millions of content creators are using it to publish video content consistently.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Rock Content

MAY 10, 2024

By 2016, Instagram had joined the party with its product-tagging feature, and the rest is history. Marketing to younger customers and Gen Z consumers? Things picked up speed the following year when digital marketers first started making their way to top platforms like Facebook. Include LinkedIn in your strategy.

Shoppers 97

Shoppers Gen Z Digital Marketing Copywriting 97

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. This is especially true if you want to target Millennials and Gen Z. Google Plus was Google’s fourth attempt at building a social media network.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Hubspot Marketing

APRIL 4, 2024

billion in 2016. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Nearly two out of every three adults aged 18-29 use Instagram.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Content Marketing Institute

NOVEMBER 5, 2018

HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. In 2017, Dave’s Killer Bread grew by more than 75% over 2016. Teach and empower. Eighty-seven percent of surveyed U.S. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey.

Gen Z 109

Gen Z CMO Marketing Strategy Content Marketing 109

Litmus

JANUARY 4, 2019

Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers. Only 12% of brands never use one-off email designs, down from 22% in 2016, according to Litmus’ State of Email research. A mobile-only design forces you into that best practice.”. Movement is attention-grabbing.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Neil Patel

MARCH 14, 2023

But ever since Gen Z has become the largest consumer on the market — the 2-billion Gen Z cohort now constitutes a third of the world population and has the spending power of $140B — a lot of things have changed. And Facebook has been enjoying an average of over 2 billion searches a day since 2016.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. Books, puzzles, courses, jobs, goals even BBG in 2016 ????? ? When deciding on the format and scope of your partnership, keep your target audience in mind. View this post on Instagram. #ad ad | GIVEAWAY TIME!

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketing 112