2016 Gen Z Influencer Marketing 
Hootsuite
FEBRUARY 27, 2025
25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. 32% of U.S.
Hubspot Marketing
APRIL 4, 2024
In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. What is Instagram influencer marketing?
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Sprout Social
OCTOBER 16, 2023
What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.
Hubspot Marketing
JANUARY 9, 2023
Launched in March 2016, Mastodon has about 2.5 Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon.
Martech
MAY 3, 2022
For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Influencer marketing. In fact, the influencer marketing market grew from $1.7
Hubspot Marketing
JULY 25, 2022
Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2016 to $9.7
Hootsuite
OCTOBER 30, 2019
Although, it is a slight drop from 2016, when 24% of U.S. adults in 2016 to 69% in 2019. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. 44% of U.S.
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