Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. in 2019 , compared to 6% in 2018 (and 15% in 2016). Pinterest has doubled in size since 2016 (when they had 160 million users).

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Spiralytics

DECEMBER 5, 2022

This human aspect of yearning is incorporated into Nostalgia Marketing—a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. Millennials and Gen Z. How to Create a Nostalgia Marketing Strategy.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Hubspot Marketing

APRIL 29, 2024

Nostalgia bait is a marketing strategy that relies on fond memories of the past to sell something. Image Source Nintendo: NES Classic Edition In 2016, Nintendo presented the NES Classic Edition. It was great for reliving childhood gaming memories and introducing Super Mario and Donkey Kong to new generations. The result?

Gen Z 121

Gen Z Fashion Millennials Food 121

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. Check out this roundup of TikTok marketing examples to inspire your brand. This is twice Pinterest at rank #2 with 5.06

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. How can you, as a brand, use it in your marketing strategy? When Instagram Stories was first launched in 2016, it was called a Snapchat clone. So, what is Instagram Reels?

Gen Z 145

Gen Z Food Social Media Marketing Education 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Since 2016, the number of businesses using video content for marketing has increased by 41%. Post-Pandemic Video Marketing Trends 73.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Content Marketing Institute

NOVEMBER 5, 2018

Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. Success in purpose-driven content marketing, though, requires you to go beyond that. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketers 131

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. Instagram has 1 billion monthly active users. billion monthly active users ).

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Neil Patel

MARCH 14, 2023

But ever since Gen Z has become the largest consumer on the market — the 2-billion Gen Z cohort now constitutes a third of the world population and has the spending power of $140B — a lot of things have changed. And Facebook has been enjoying an average of over 2 billion searches a day since 2016.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. Getting started with that strategy? Easier said than done. .

Gen Z 52

Gen Z Social Media Marketing User-Generated Thought Leadership 52

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. A July 2021 report from SocialPubli, titled The State of TikTok Influencer Marketing 2021  indicates 53.7% Another trend in the pipeline is the rise of audio formats on social media.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

JULY 9, 2019

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Online reviews.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. The common denominator across these trends and numbers is the concept of responsible marketing. Here are some examples you can take inspiration from.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketers 40

Hubspot Marketing

SEPTEMBER 18, 2019

Examples of successful influencer marketing strategies range from Stride Gum's partnership with DJ Khaled to Glossier's partnership with micro-influencers and "regular women". But Miquela is a computer-generated character, introduced by Los Angeles company Brud in 2016.

Gen Z 145

Gen Z Advertising Advertisers Influencer Marketing 145

Econsultancy

DECEMBER 13, 2021

Consumer confidence in June 2021 at highest level since 2016. As of June 2021, consumer confidence is now at its highest level since 2016, as UK citizens become more optimistic about the future post-Covid. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertising 52

Advertising Advertisers Retail Shoppers 52