Remove 2016 Remove Gen Z Remove Millennials
article thumbnail

Shein Revenue and Usage Stats

Backlinko

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Shein Revenue In 2023, Shein generated an estimated $32.2 Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61

Gen Z 101
article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 129
article thumbnail

5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). Year Launched: 2016.

Gen Z 145
article thumbnail

8 Social Media Platforms That Weren't Founded in the U.S.

Hubspot Marketing

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. To help you better visualize how people have used QQ and QZone, here's a quick analogy: When U.S.

Gen Z 145
article thumbnail

11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

Hubspot Marketing

Launched in March 2016, Mastodon has about 2.5 About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. We are merely providing similar platform options for those preparing for potential future pivots. Top 3 Best Twitter Alternatives.

Gen Z 132
article thumbnail

Why we care about social media marketing: A guide for brands

Martech

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. billion in 2016 to $13.8 billion daily active users as of December 2021.