Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. 2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2014 - Musical.ly 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms.

Education 112

Education Gen Z Millennials Promotion 112

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. Launched in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight users at a time. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hubspot Marketing

APRIL 29, 2024

Image Source Nintendo: NES Classic Edition In 2016, Nintendo presented the NES Classic Edition. It was great for reliving childhood gaming memories and introducing Super Mario and Donkey Kong to new generations. Image Source This especially resonates with older generations and reminds baby boomers of their past snapshots from youth.

Gen Z 120

Gen Z Fashion Millennials Food 120

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Instagram is all about sharing experiences with your followers, and brands can provide access to incredible places and events. A post shared by Entertainment Weekly (@entertainmentweekly) on Mar 29, 2016 at 1:03pm PDT.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. What is Nostalgia Marketing? Millennials spend around $2.5

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. And while many still use Google as their gateway into the web, there is a shift among younger generations toward TikTok. are under 30, accounting for the Gen Z audience and younger millennials. are 50 and up.

Millennials 117

Millennials Gen Z User-Generated Marketing 117

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. And brands have been hesitant to adopt TikTok into their existing social strategy.

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. The first is that your video can be targeted to audiences similar to your brand's or can be placed in videos that match your ad's keyword.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Similar bans have taken place in a variety of other countries. The platform has been designed with Gen Z in mind, including their language, values, and interests.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. When Instagram Stories was first launched in 2016, it was called a Snapchat clone. Besides, brands can collaborate with new creative talents to experiment with Reels content they create.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. Posted by Starbucks on Tuesday, September 27, 2016. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. A 360 Tour of the Shinola Detroit Factory with Luke Wilson. Learn more: [link].

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Customer Gen Z Manufacturing Energy 111

Hubspot Marketing

APRIL 4, 2024

billion in 2016. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Nearly two out of every three adults aged 18-29 use Instagram. Conclusion.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Content Marketing Institute

NOVEMBER 5, 2018

HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. In 2017, Dave’s Killer Bread grew by more than 75% over 2016. HANDPICKED RELATED CONTENT: 3 Content Marketing Strategy Reminders That Lurk in a Surprising Place. Teach and empower. Eighty-seven percent of surveyed U.S. anngynn Click To Tweet.

Gen Z 111

Gen Z CMO Marketing Strategy Content Marketing 111

Neil Patel

MARCH 14, 2023

You don’t want your content to look too out of place because its colors don’t work well with the platform’s colors. Another design don’t-do is centering text — with every new line of text starting in a random place, it can be a real challenge to read through the publication. You have a request, you Google it — simple as that.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. Books, puzzles, courses, jobs, goals even BBG in 2016 ????? ? When deciding on the format and scope of your partnership, keep your target audience in mind. View this post on Instagram. #ad ad | GIVEAWAY TIME!

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketing 112

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. As of 2016 Facebook was processing 2 billion daily searches. You might think that you’ve just completed the most common search journey to lunch. However, nearly 40% of U.S.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. Choose a fitting photo – This is the perfect place for a company logo.

Gen Z 52

Gen Z Social Media Marketing User-Generated Thought Leadership 52

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures. in June 2021, up from $0.93

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. platforms, you can place fun animated stickers and filters on images or videos sent within the app. The overall platform's story began in 1999 when QQ launched as a desktop messaging site.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

SEPTEMBER 18, 2019

But Miquela is a computer-generated character, introduced by Los Angeles company Brud in 2016. If your brand is trying to reach Gen-Z or a younger audience, a virtual influencer might be something that appeals to your intended demographic. Each month, almost 260,000 people listen to her music on Spotify.

Gen Z 145

Gen Z Advertisers Advertising Influencer Marketing 145

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Understanding your target audience and using that information to create content that you think will work is still a good place to start.”.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Marketing Insider Group

MARCH 16, 2023

If the all-powerful Sorting Hat can put human (okay, fictional wizard) students in the right place, it can do the same for your brand. They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ).

Gen Z 127

Gen Z User-Generated SEO Thought Leadership 127

Litmus

JANUARY 4, 2019

We’ll need more human safeguards and QA processes in place to make sure that we keep the communication our subscribers receive personal, contextually relevant, and sent at a human cadence.”. is common in AI-generated SLs as the term generates opens,” says Flores. However, this places opens ahead of brand trust.”.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketing 40

Sprout Social

OCTOBER 1, 2024

In early 2016, I got a call from Justyn to meet for dinner, where I learned that we lived in the same neighborhood, our kids played at the same park, we were both SaaS nerds who were wildly focused on winning, and our personalities and skill sets were a perfect complement for each other. And it moves at unprecedented speed and scale.

Gen Z 107

Gen Z Transform B2C Energy 107

Hootsuite

JUNE 30, 2022

skull Death, dying, also used by Gen Z when something is so hilarious you could die. lemon The lemon was co-opted by Beyoncé fans after the 2016 release of Lemonade. It’s most famously linked to the Taylor Swift-Kanyé feud of 2016. Both emoji spiked dramatically after her Lemonade album dropped in 2016.

Communications 128

Communications Gen Z Food Health 128

Hootsuite

OCTOBER 30, 2019

Although, it is a slight drop from 2016, when 24% of U.S. adults in 2016 to 69% in 2019. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. 44% of U.S.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112