Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2016, 18.1 According to Tubular Labs data: In 2014, 12.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. 2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2014 - Musical.ly 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. Will brands sit this one out?

Social Media Marketing 132

Social Media Marketing Gen Z Health Marketers 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hootsuite

MARCH 4, 2020

Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. Cue hearts breaking across the world.

Gen Z 143

Gen Z Place Branding Education 143

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

APRIL 29, 2024

This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What great times these were!” And that makes sense. The result?

Gen Z 124

Gen Z Fashion Millennials Food 124

Hubspot Marketing

APRIL 25, 2022

Your brand can use Twitter Spaces to create meaningful engagement with its audience, connect during over trending topics and cultural moments, or hold large-scale focus groups to gain feedback on a product or service. Launched in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight users at a time.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. Although the consumers I polled are less interested in clicking on in-stream ads when they see them, they might still consider buying the promoted product.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hootsuite

JULY 8, 2019

One in five has bought a product based on an influencer’s recommendation. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Build trust.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. more likely to be the source for product discovery compared to other social platforms. TikTok is 1.7x

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

FEBRUARY 12, 2019

More than 70% of YouTube watch time is generated from mobile devices. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. In 2018, YouTube was the most popular IOS app.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. The rise of TikTok has been nothing short of revolutionary.

Millennials 117

Millennials Gen Z User-Generated Marketers 117

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. When Instagram Stories was first launched in 2016, it was called a Snapchat clone. Showcase products. Share the process of making products. Take a look at two examples below.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Some accounts can sell their own products or service as a private party, but TikTok itself has been working on developing its own shopping platform.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Red Bull is the epitome of a company that can gracefully dip its toes into many strains of content, even if they have little to do with the product it sells.

Customer 111

Customer Gen Z Manufacturing Energy 111

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. You can also run TikTok ads to promote your services or products. million followers.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Rock Content

MAY 10, 2024

Understanding Social Media Shopping Although consumers in 2024 have numerous ways to shop for products they’re interested in, social media shopping is in a class by itself. People already spend an incredible amount of time on social media, so they’ll likely discover new products while browsing their news feeds.

Shoppers 97

Shoppers Gen Z Digital Marketing Copywriting 97

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketers 132

Neil Patel

JANUARY 20, 2021

In 2016, the app launched as Douyin in China, and in the following year, ByteDance released it for markets outside of China as Musical.ly While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. What Is TikTok?

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. How to Use Google My Business: Highlight all the information about your business, such as opening hours, your website, products, menus, location, and other essential details.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Since 2016, the number of businesses using video content for marketing has increased by 41%. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Content Marketing Institute

NOVEMBER 5, 2018

Axe, a Unilever brand of grooming products, focuses on a young male demographic. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey. Answer burning questions. Image source.

Gen Z 111

Gen Z CMO Marketing Strategy Content Marketing 111

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. And there’s plenty of room for your brand to share your own story, product/service photos and more.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112

Neil Patel

MARCH 14, 2023

For TikTok , think challenge videos, behind-the-scenes clips, and product demos. But ever since Gen Z has become the largest consumer on the market — the 2-billion Gen Z cohort now constitutes a third of the world population and has the spending power of $140B — a lot of things have changed. Why is this important?

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. As of 2016 Facebook was processing 2 billion daily searches. Audio search. Google, Bing).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. Consumer confidence in June 2021 at highest level since 2016. share of revenue. in June 2021, up from $0.93 Another 48.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. For example, while TikTok just recently rolled out advertising options , Douyin reportedly allows users to triple-tap a video with a product featured in it to go to a brand's ecommerce store.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

JUNE 28, 2023

This move drew more backlash, this time from the LGBTQ+ community, causing some LGBTQ+ bars to stop serving products from Anheuser-Busch, Bud Light’s parent company. Alcohol consumption has been on the decline for some time, especially among younger millennials and Gen Z.

Gen Z 132

Gen Z Millennials Price Promotion 132

Hubspot Marketing

SEPTEMBER 18, 2019

But Miquela is a computer-generated character, introduced by Los Angeles company Brud in 2016. All of which raises the question -- why should companies pay real human influencers to promote their products, when they can create their own personal influencer from scratch?

Gen Z 145

Gen Z Advertising Advertisers Influencer Marketing 145