Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Rock Content

MAY 10, 2024

Understanding Social Media Shopping Although consumers in 2024 have numerous ways to shop for products they’re interested in, social media shopping is in a class by itself. People already spend an incredible amount of time on social media, so they’ll likely discover new products while browsing their news feeds.

Shoppers 97

Shoppers Gen Z Digital Marketing User-Generated 97

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. The rise of TikTok has been nothing short of revolutionary.

Millennials 117

Millennials Gen Z User-Generated Marketing 117

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. You can also run TikTok ads to promote your services or products. million followers.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Since 2016, the number of businesses using video content for marketing has increased by 41%. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Video Marketing 101

Video Marketing Gen Z Marketing Marketers 101

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. more likely to be the source for product discovery compared to other social platforms. TikTok is 1.7x

Gen Z 110

Gen Z Transform Entertainment Customer Journey 110

Hubspot Marketing

APRIL 25, 2022

Your brand can use Twitter Spaces to create meaningful engagement with its audience, connect during over trending topics and cultural moments, or hold large-scale focus groups to gain feedback on a product or service. Launched in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight users at a time.

Gen Z 114

Gen Z Influencer Marketing Social Media Marketing Finance 114

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 104

Influencer Marketing Branding Gen Z Marketing 104

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 74% of users say the app inspired them to discover more about a product or brand. @onlineoptimism. original sound – Turbo Wet.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ). Today, GE continues to show its savvy with their content marketing.

Gen Z 104

Gen Z User-Generated SEO Thought Leadership 104

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Red Bull is the epitome of a company that can gracefully dip its toes into many strains of content, even if they have little to do with the product it sells.

Customer 106

Customer Gen Z Manufacturing Energy 106

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. How to Use Google My Business: Highlight all the information about your business, such as opening hours, your website, products, menus, location, and other essential details.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Neil Patel

JANUARY 20, 2021

In 2016, the app launched as Douyin in China, and in the following year, ByteDance released it for markets outside of China as Musical.ly While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. What Is TikTok?

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. As of 2016 Facebook was processing 2 billion daily searches. Audio search. Google, Bing).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Content Marketing Institute

NOVEMBER 5, 2018

Axe, a Unilever brand of grooming products, focuses on a young male demographic. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey. Answer burning questions. Image source.

Gen Z 98

Gen Z CMO Marketing Strategy Content Marketing 98

Sprout Social

OCTOBER 1, 2024

Over the next decade, I was afforded some incredible opportunities to take on a variety of new roles, open new offices and run newly acquired products—all while getting to watch and learn from Marc Benioff and a legion of amazing leaders along the way. Delivering more customer joy: Our customers are our Why.

Gen Z 77

Gen Z Transform B2C Energy 77

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

Gen Z 116

Gen Z Marketing Marketers Millennials 116

Hubspot Marketing

APRIL 29, 2024

This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What great times these were!” And that makes sense. The result?

Gen Z 88

Gen Z Fashion Millennials Food 88

Hootsuite

JULY 8, 2019

One in five has bought a product based on an influencer’s recommendation. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Build trust.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Hubspot Marketing

JUNE 28, 2023

This move drew more backlash, this time from the LGBTQ+ community, causing some LGBTQ+ bars to stop serving products from Anheuser-Busch, Bud Light’s parent company. Alcohol consumption has been on the decline for some time, especially among younger millennials and Gen Z.

Gen Z 111

Gen Z Millennials Price Promotion 111

Hootsuite

MARCH 4, 2020

Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. Cue hearts breaking across the world.

Gen Z 133

Gen Z Place Branding Education 133

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. When Instagram Stories was first launched in 2016, it was called a Snapchat clone. Showcase products. Share the process of making products. Take a look at two examples below.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. For example, while TikTok just recently rolled out advertising options , Douyin reportedly allows users to triple-tap a video with a product featured in it to go to a brand's ecommerce store.

Gen Z 132

Gen Z Millennials User-Generated eCommerce 132

Hubspot Marketing

FEBRUARY 12, 2019

More than 70% of YouTube watch time is generated from mobile devices. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. In 2018, YouTube was the most popular IOS app.

Video Marketing 138

Video Marketing Millennials Gen Z Entertainment 138

Neil Patel

MARCH 14, 2023

For TikTok , think challenge videos, behind-the-scenes clips, and product demos. But ever since Gen Z has become the largest consumer on the market — the 2-billion Gen Z cohort now constitutes a third of the world population and has the spending power of $140B — a lot of things have changed. Why is this important?

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. And there’s plenty of room for your brand to share your own story, product/service photos and more.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers.

Copywriting 110

Copywriting Gen Z Whitepaper Email Marketing 110

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. Consumer confidence in June 2021 at highest level since 2016. share of revenue. in June 2021, up from $0.93 Another 48.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52