Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. But since being founded in 2016, it has grown to more than one billion monthly active users. Not all new social media apps will blow up like TikTok.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

MARCH 4, 2020

Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. Cue hearts breaking across the world.

Gen Z 145

Gen Z Place Branding Education 145

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. In January, Afualo saw her account grow from 1.5 As of April 2022, the account has 6.9

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Generate content for your account. promote the takeover on your Instagram, too.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. are under 30, accounting for the Gen Z audience and younger millennials. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams.

Millennials 122

Millennials Gen Z User-Generated Marketing 122

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. An in-stream video ad is a promotion created by a brand that runs before or during a video on a streaming platform, such as YouTube.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. The platform has been designed with Gen Z in mind, including their language, values, and interests.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. When Instagram Stories was first launched in 2016, it was called a Snapchat clone.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. You can also run TikTok ads to promote your services or products. million followers.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Create and promote events. By now, many of us have created a LinkedIn personal profile to keep up with colleagues, apply for jobs, and promote our brands. Content marketing is king.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Hubspot Marketing

APRIL 4, 2024

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. What is Instagram influencer marketing?

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. Facebook video ads are used by more than 73% of marketers to promote their products or services. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. In 2018, ByteDance merged with Musical.ly

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). The university used O-Week to promote their school’s culture, classes, and clubs on social media. Effective school promotion. — UNSW (@UNSW) February 20, 2017.

Education 112

Education Gen Z Millennials Promotion 112

Hubspot Marketing

JUNE 28, 2023

In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Alcohol consumption has been on the decline for some time, especially among younger millennials and Gen Z. So far, 2023 has been a challenging year for Bud Light.

Gen Z 131

Gen Z Millennials Price Promotion 131

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. By adding context and a healthy dose of humor, they promote their menu items while making popular audio snippets their own. @onlineoptimism.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketing 40

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. Consumer confidence in June 2021 at highest level since 2016. of marketers who have retained their roles have had a promotion delayed or made increasingly unlikely. Another 48.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

SEPTEMBER 18, 2019

But Miquela is a computer-generated character, introduced by Los Angeles company Brud in 2016. All of which raises the question -- why should companies pay real human influencers to promote their products, when they can create their own personal influencer from scratch?

Gen Z 145

Gen Z Advertising Advertisers Influencer Marketing 145