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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.

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How to Monetize TikTok

Spiralytics

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. You can also run TikTok ads to promote your services or products.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Since 2016, the number of businesses using video content for marketing has increased by 41%. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform.

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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

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5 Alternatives to Google Plus for Your Local Business

Neil Patel

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users. billion monthly active users. Create and promote events.

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