Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

MAY 1, 2020

70% of consumers prefer to watch live video on YouTube over other platforms. Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. One in five Facebook videos is a live broadcast. 67% of people say the quality of the video they're watching is the most important factor of a live stream. Livestream ).

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. As a marketer, you likely already know how effective the combination of video and marketing tactics can be.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145