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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. ” Marketing budgets now equate to just 6.4% Advertising.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 billion, up from $21.3

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

Even though many analysts say the market in Africa is becoming saturated, over 90% of transactions in Africa still involve cash – suggesting that the scope for expansion, scalability, and profits is only just beginning. This is the lowest-hanging fruit of the African market. Challenges to investing in Africa.

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