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Brands need a videomarketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on VideoMarketing in 2018.
LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Custom content influences 61% of consumers ( Dragon Search Marketing ). Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product?
For an inboundmarketing agency, it might say, "What Does Your Business Want to Improve?" Not only do most people prefer watching videos over reading, you may reach new audiences on video apps like TikTok and YouTube that you wouldn't have otherwise gotten to on other channels.
When Facebook analyzed their users’ video consumption data in 2016 , they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Trust is pivotal in the inboundmarketing world. 2) Hook Your Audience. 6) Make it Credible.
Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. VideoMarketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.
Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in videomarketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Tech Savvy-Ness.
That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. You do that through content like social media posts, PPC ads, blog posts, videos, and more. This is the key to inboundmarketing that performs. The perception was that video was only for TV marketing.
Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inboundmarketing overheads 62% less per lead than outbound marketing, which is more traditional. VideoMarketing Statistics. In case you are counting. So without further ado.
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