Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Traackr

AUGUST 29, 2017

With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.

Influencer Marketing 96

Influencer Marketing Product Marketing Marketers 96

Traackr

AUGUST 29, 2017

Is influencer marketing worth it? Learn the true value from multiple angles: market trends, the impact on customer relationships, gains in ROI and more.

Influencer Marketing 75

Influencer Marketing Market Trends Marketing Marketers 75

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing 76

Influencer Marketing Marketing Marketers Marketing Strategy 76

Traackr

AUGUST 29, 2017

These 9 trends continue to make an impact in 2016. A recent McKinsey report quoted that social recommendations induced an incredible 26% of consumer purchases.

Influencer Marketing 53

Influencer Marketing Market Trends Marketing Marketers 53

Traackr

AUGUST 29, 2017

While planning your 2016 content strategy, did you integrate influencer marketing? If you didn't, then you might be missing out on a huge opportunity.

Influencer Marketing 49

Influencer Marketing Marketing Marketers 49

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube influencer statistics Considering working with influencers on YouTube? Discover top statistics surrounding YouTube influencer marketing. 32% of U.S.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Hubspot Marketing

APRIL 19, 2023

By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. How Influencer Marketing Changed Coachella The rise of social media also had a major impact on Coachella’s growth. Influencer culture and "festival fashion" became nearly synonymous with the event.

Fashion 110

Fashion Influencer Marketing User-Generated Branding 110

Adobe Experience Cloud Blog

JANUARY 6, 2017

Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Zach King (@FinalCutKing) December 6, 2016. VUd3N9H84y.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adams & Knight Marketing

MARCH 23, 2023

” Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016. . ” Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Adams & Knight Marketing

APRIL 16, 2023

” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns. For more information on Adams & Knight’s travel/tourism marketing services and its award-winning work, visit: [link] ### Every tactic works better when it all works together.”

PR 130

PR Influencer Marketing Advertising Advertisers 130

Traackr

AUGUST 29, 2017

What is the main reason behind an influencer marketing fail? Learn from Microsoft's influencer marketing strategy panel at Content Marketing World 2016.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Content Marketing Marketing 101

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing 135

Social Media Marketing Gen Z Health Marketing 135

Martech

MAY 3, 2022

Influencer marketing. Influencer marketing refers to the process of using external content creators to communicate your brand’s messages and build brand awareness. In fact, the influencer marketing market grew from $1.7 billion in 2016 to $13.8 billion in 2016 to $13.8

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Traackr

AUGUST 29, 2017

Traackr's influencer marketing manager shares her take on the 10 most inspirational speakers to see at Salesforce Connections 2016. Don't miss it!

Influencer Marketing 45

Influencer Marketing Management Marketing Marketers 45

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon.

Gen Z 134

Gen Z Marketing Marketers Millennials 134

Traackr

AUGUST 29, 2017

To stay up-to-date with influencer marketing trends, check out three major growth spurts in the influencer marketing industry.

Influencer Marketing 40

Influencer Marketing Market Trends Marketing Marketers 40

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. The Influencer industry will continue to grow and remain one of the most popular avenues for brands looking to connect with their audiences.

Gen Z 131

Gen Z Millennials Retail Price 131

Hubspot Marketing

JUNE 13, 2023

The campaign included TV spots , influencer marketing , and signage at New York subway stations. Since its launch in 2016, Noom has predominantly focused on helping users lose weight through behavior changes. The shift to include weight loss drugs feels like a departure from the brand’s initial mission.

Health 131

Health Marketing Marketers Promotion 131

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Data analysis.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

SEPTEMBER 7, 2023

But before marketers join in, you’ll need to understand the current landscape. Below is a quick overview of some of the most popular decentralized social media networks: Mastodon Founded in 2016, Mastodon is the largest open-source, microblogging platform in the world with over three million users.

Customer loyalty 143

Customer loyalty Marketing Marketers Communications 143

Hootsuite

OCTOBER 30, 2019

Although, it is a slight drop from 2016, when 24% of U.S. adults in 2016 to 69% in 2019. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. This stat comes from Twitter Arthouse (the platform’s in-house influencer agency). adults were on Twitter. 44% of U.S.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing 40

Influencer Marketing Marketing Marketers Marketing Strategy 40

Hootsuite

JANUARY 27, 2020

In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. The decline of organic reach has savvy marketers turning to tried-and-true tactics like good old word of mouth. They also started downranking Pages that posted a high volume of overly promotional organic content.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. February 24, 2016. Not sure what we're talking about? insta [link] pic.twitter.com/JFthjtZKON — Katherine Boyarsky (@katboyarsky).

Logistics 145

Logistics Promotion Energy Influencer Marketing 145

Sprout Social

MAY 3, 2017

In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5% Use Influencer Marketing to Help PR. We’ve never had more ways to promote a product. BRMens #BRMovesYou.

PR 109

PR Influencer Marketing Promotion Management 109

Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Gen Z 133

Gen Z Millennials Branding Transform 133

Hubspot Marketing

AUGUST 16, 2018

Influencer marketing. Here’s a great presentation by Iliyana Stareva, originally presented at the Inbound 2016 conference, which shares everything you’ll need to know about inbound PR: Why Inbound PR is the Future of PR at #INBOUND16 from. Paid media refers to paying to make your content visible. Pay-per-click (PPC).

PR 145

PR Communications Inbound Marketing Management 145

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. New social media apps and platforms marketers should watch in 2022. Social media is always evolving to satisfy the needs and interests of its users.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

AUGUST 2, 2022

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have: In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Organic posts length: 1 to 80 characters. It’s a tall order!

Entertainment 144

Entertainment SEO Promotion Advertising 144

Neil Patel

FEBRUARY 1, 2021

According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. Instagram influencer marketing has become a game-changer for social selling. for every $1 that they spend on influencer marketing. Why Sell on Instagram? 59% of all Instagram users are 18 to 29 years old.

User-Generated 143

User-Generated Shipping Influencer Marketing Product 143

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest.

Transform 116

Transform B2C Finance Affiliate Marketing 116

Marketing Insider Group

OCTOBER 1, 2019

A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 And consider engaging in influencer marketing, but make sure to only work with influencers who reflect your brand values. times more likely to trust the brand, and 7.1 times more likely to make a repeat purchase.

Real Estate 111

Real Estate Shoppers B2C Marketing 111