Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. This year, one song managed to capture the attention of more social media users than any other track: Kendrick Lamars Not Like Us. Swift’s Fortnight (feat.

User-Generated 112

User-Generated Social Media Marketing Management Branding 112

Search Engine Land

OCTOBER 17, 2023

Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. As a team lead, I now had two analysts under my management.

Management 104

Management Search Marketers Marketers Marketing 104

Hubspot Marketing

SEPTEMBER 23, 2024

Throughout the documentary, the veterans describe their time in the military and their struggle to move forward into civilian life while managing their mental health. The animated ad shows a young woman who gets a job at her local McDonald's and is mentored by her manager. Just start with a vision, story, and purpose.

Food 112

Food Energy Health Place 112

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. LinkedIn pages that post weekly see 5.6x

User-Generated 117

User-Generated Education Real Estate Transform 117

Litmus

JULY 14, 2021

Not sure how to develop a long-term strategy for managing your inactive email subscribers? There’s no “one size fits all” answer for how to manage inactives. Originally published on March 17, 2016, by Chad S. The post What You Need to Know to Manage the 3 Kinds of Inactive Email Subscribers appeared first on Litmus.

Management 118

Management Branding Customer Email Marketing 118

Diggity Marketing

JULY 12, 2021

I saw the comments way back in 2016 but this article stays GOLDEN! Thanks, Matt for another insightful topic. Plus, I enjoy reading the comments! I learned.

Management 100

Management 100

Duct Tape Marketing

FEBRUARY 12, 2021

5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing. Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness. Canva is an excellent tool for anyone managing social media accounts to use.

Management 99

Management Analytics Education Digital Marketing 99

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. Viral YouTube content can reach 100 million views in less than a day Virality still reigns supreme on social media, as any burnt-out social media manager can tell you. 32% of U.S. Sign up free today.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials Shoppers eCommerce Advertisers 145

Buffer Marketing

AUGUST 2, 2024

  In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched. ” For those wary of adding yet another platform to their social media stack, it’s worth noting that social media management tools that allow for crossposting ( like Buffer ) do streamline this process a great deal.

Communications 111

Communications Product Place Social Media Marketing 111

Hubspot Marketing

MAY 5, 2025

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). He helped me manage my rates, which was transformational.

Finance 84

Finance Transform Analytics Communications 84

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. You can skip the video and manage conversations for your channel using Hootsuite. Like so: 7.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Hubspot Marketing

JULY 23, 2019

Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2016. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

JANUARY 17, 2017

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.

Branding 145

Branding Management Product Marketers 145

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hubspot Marketing

MAY 3, 2018

While it’s a commendable data system for teams within a business, it’s not free -- a standalone copy of Excel 2016 is $129.99, and the Office personal subscription is $69.99 FreeOffice 2016. per year for one user. Plus, Zoho allows you to edit a spreadsheet with colleagues simultaneously, making collaboration easy. Price: Free.

Price 142

Price Finance Product Management 142

Hubspot Marketing

JANUARY 23, 2019

billion in 2016. To learn more about how to use Instagram, including how to create a new account, how to manage notifications, how to connect other social media accounts, and how to upload to your Instagram Stories, take a look at our. Fortunately, adopting an Instagram strategy can be relatively easy with enough time and effort.

Advertisers 145

Advertisers Advertising Management Branding 145

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” Pro Tip All projects and their deadlines should be in a central location where your team can access them whether that’s a calendar like HubSpot's tool , shared document, or project management tool.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Internet Marketing Ninjas

MARCH 14, 2022

Using entities and their unique attributes, Google identifies context and manages to meet each user’s search intent. Paul Haahr, Ranking Engineer at Google, confirmed that at SMX West back in 2016. Google is looking at a search query to determine which entity might be in it. Schema helps Google understand entities on your page.

SEO 131

SEO Place Management Marketers 131

Hootsuite

FEBRUARY 4, 2020

That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. The post Instagram Demographics That Matter to Social Media Marketers in 2020 appeared first on Hootsuite Social Media Management. Ages 25–29: 57%. Ages 30–49: 47%. Ages 50–64: 23%. Ages 65+: 8%. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

FEBRUARY 20, 2020

in 2019 , compared to 6% in 2018 (and 15% in 2016). In 2019, people and businesses sent 10x as many messages to each other via Facebook Messenger than they did in 2016—over 20 billion every month. Pinterest has doubled in size since 2016 (when they had 160 million users). Time spent on social increased by 1.4% of total reach.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). It’s where you build loyalty, manage crises, or simply try to make sure every customer need is met on time.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Litmus

AUGUST 24, 2021

Thanks to Litmus Community member Ryan Field who mentioned this technique in 2016 and called it a “super old” preview text hack. Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. While that may be true, hardly anyone was using it.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. What it takes for brands to “win” in this election season Managing social in a presidential election year can feel uncomfortable and nerve-wracking. Will brands sit this one out?

Social Media Marketing 136

Social Media Marketing Gen Z Health Marketers 136

Adobe Experience Cloud Blog

DECEMBER 20, 2017

of company revenue in 2016) to 11.3% Allocadia’s Marketing Performance Management benchmarking research uncovered that 83% of the best-performing companies, those expecting bigger budgets and revenue growth, “often or always” align marketing performance goals to their company’s objectives. That’s the strategy used at GE Digital.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2016: How TV (And Video) Influences Search Behavior by Erin Everhart.

Search Marketers 106

Search Marketers Health Law Marketers 106

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?

New Technology 63

New Technology Education Promotion Management 63

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. 2008: Was government intervention the secret hope of Yahoo management? Is Yahoo Hoping For Justice Department Intervention To Stop MicroHoo Merger?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Hubspot Marketing

AUGUST 16, 2018

It’s how brands manage the spread of their information, so it’s similar to branding. Here’s a great presentation by Iliyana Stareva, originally presented at the Inbound 2016 conference, which shares everything you’ll need to know about inbound PR: Why Inbound PR is the Future of PR at #INBOUND16 from. Thinking of becoming a PR manager?

PR 145

PR Communications Inbound Marketing Management 145

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Brand awareness is also vital in managing a crisis , especially if it was the company’s own product that damaged the brand’s reputation.

PR 142

PR Influencer Marketing Marketers Marketing 142

Hootsuite

OCTOBER 23, 2019

If you use a social media management tool like Hootsuite, you can set up two streams in your dashboard. Here’s an example from Olympian Usain Bolt tweeting during the 2016 Summer Olympics in Rio De Janeiro using the hashtag #Rio2016. Leo Bolt (@usainbolt) August 20, 2016. — Cision (@Cision) March 11, 2016.

Entertainment 111

Entertainment Promotion Education Branding 111

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 124

CRM Transform User-Generated Marketers 124

Martech

MAY 20, 2022

Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020. But now, during the pandemic and post, there’s an entire digital world that needs to be managed by people who know what they’re doing.” Get the daily newsletter digital marketers rely on.

Education 112

Education Marketers Marketing Digital Marketing 112

Duct Tape Marketing

AUGUST 6, 2020

In this episode of the Duct Tape Marketing Podcast , I interview Charlie Schloegel, General Manager of the Property Solutions division and Co-Owner of Schloegel Design Remodel. He earned his Universal Design Certified Professional designation and RRP certification in 2012 and became a Certified Remodeler in 2016.

Management 99

Management Product Customer Marketing 99

Adobe Experience Cloud Blog

FEBRUARY 22, 2019

STEM workers include engineers, IT, scientists, and the managers of those employees. In the 2015-2016 academic calendar year, only 8.2% The web-based Equal Employment Opportunity case management and tracking software was invented by Bashen and she obtained a patent in December 2007. of jobs are in STEM occupations.

Thought Leadership 127

Thought Leadership Management Place Marketing 127

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. 2016: Roughly half of searchers (48%) said that when they were seeking information on a “familiar topic,” they would start at a vertical or content-specific site (e.g.,

Search Marketers 100

Search Marketers Marketers Marketing SEO 100