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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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How to market in the age of outrage

Martech

In marketing, there’s no such thing as knowing your customer too well. A big question is what, if any, market research did Budweiser do on this topic? In 2016, San Francisco 49ers QB and Nike advertising icon Colin Kaepernick decided to kneel during the national anthem to protest police violence against Black people.

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20 Tools & Resources for Conducting Market Research

Hubspot Marketing

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

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The Definition of Negative and Positive Feedback Loops in 200 Words or Less

Hubspot Marketing

Best Buy, the world’s largest consumer electronics retailer, effectively uses a negative feedback loop to improve their customers’ experience. In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints. Negative Feedback Loop Examples.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. HANDPICKED RELATED CONTENT: The Art of the Cart: How Retail Brands Can Cash in on Content Marketing. Content Marketing Is No Leisurely Feat in the Travel Industry. Lowered pricing. Are we kind of, nearly, almost there?

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 ahead of 2020, as reported by Internet Retailing.