Remove 2016 Remove Market Segmentation Remove Millennials
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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. She could also segment her campaigns according to shop location (i.e. Don’t forget Cyber Monday.

Shoppers 111
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Why generational stereotypes are failing marketers and how to move past labels

Martech

Here’s why it’s time to move beyond labels and how to adopt a more nuanced approach to understanding today’s diverse market. Millennials. Familiar” might even be an understatement — references to generations, especially the coveted Gen Z, appear in nearly every marketing article. And the often-forgotten Gen X. Processing.

Gen Z 129