Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Search Engine Land

JULY 8, 2024

June 21, 2016: Google Search Console tests new mobility usability report. 6, 2016: Google Search Console improves Security Issues report. Search results Search results are every content marketer’s favorite report in Google Search Console. If you’re an ecommerce marketer, you’ll want to live inside this report.

SEO 106

SEO Transform Health eCommerce 106

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. It’s marketing with a spine. Retail sales lifted significantly in the Columbus market afterward. It reflects.

Branding 103

Branding PR CMO Brand Management 103

Search Engine Land

JULY 10, 2024

Get the daily newsletter search marketers rely on. Mistake 4: Linking to noindexed content In the early Wild Wild West days of digital marketing, we had a concept called PageRank sculpting. That seldom will be anchor text rich text in multiple columns. Business email address Subscribe Processing.

SEO 131

SEO Fashion Communications Promotion 131

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 113

Food Energy Health Place 113

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Martech

SEPTEMBER 27, 2024

Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed. That led me to an agency.

CMO 72

CMO Health CRM Advertising 72

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media Marketing 135

Social Media Marketing Gen Z Health Marketing 135

Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. It seems unlikely, especially with betting markets favoring other contenders, given that she just won the award last year. Our second best guess is Beyoncs Cowboy Carter.

User-Generated 107

User-Generated Social Media Marketing Management Branding 107

Buffer Marketing

AUGUST 2, 2024

And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.   In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched.

Communications 111

Communications Product Place Social Media Marketing 111

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Let's dig in.

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Awareness Capturing Attention and Sparking Interest The first stage of building a social media marketing funnel is setting awareness. ” SocialPilot Marketing Team. Social media is no longer just a place to be.

Social Media Marketing 75

Social Media Marketing User-Generated Marketers Marketing 75

Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

SocialPilot

JULY 16, 2024

Since 2016, Twitter (now X)has also been running its feeds, just like other social media platforms, on an engagement or popularity basis and not on reverse chronology. Before we go ahead, let us also check the data from leading social media marketing firms that align with our findings regarding the optimal posting times for brands on Twitter.

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Search Engine Land

FEBRUARY 1, 2023

Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well. Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. by Eric Enge 2012: How Much Does SEO Cost?

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Keep in mind that by including this list of alternatives, we aren't suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them.

Gen Z 132

Gen Z Marketers Marketing Millennials 132

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Email marketing. Targeted online ads.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ? Here are the top general LinkedIn statistics you need to know.

User-Generated 115

User-Generated Education Real Estate Transform 115

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. by December.

Search Marketers 106

Search Marketers Health Law Marketers 106

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance of AI, you have to look at it from a broad perspective.

Marketing 136

Marketing Marketers Global Marketing Advertising 136

Marketing Insider Group

SEPTEMBER 23, 2020

Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. The blog that brought content marketing to the fore, HubSpot rose to fame in the marketing world with its lengthy, detailed guides on a variety of marketing topics.

Content Marketing 145

Content Marketing Health Marketers Marketing 145

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. Was Android Tablet OS (Honeycomb) Rushed to Market? Apple Buys Indoor Location Company, What’s It Up To? Updated: Is “FaceSense” Forthcoming?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Martech

MAY 20, 2022

” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Education 113

Education Marketers Marketing Digital Marketing 113

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. Though Ozempic is often used as an umbrella term to describe semaglutide medications, there are other drugs on the market that offer similar effects. What is Ozempic and how did it get so popular? So what changed?

Health 129

Health Marketers Marketing Promotion 129

Sprout Social

SEPTEMBER 7, 2023

And we’ll outline how decentralized social media could impact marketers. But before marketers join in, you’ll need to understand the current landscape. How decentralized social media could impact marketers As you can see, many decentralized social media platforms are centered around giving user autonomy.

Customer loyalty 143

Customer loyalty Marketers Marketing Communications 143

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2016: Why Local Rank Trackers Fail by Andrew Shotland.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Jeff Bullas

JANUARY 16, 2023

I couldn’t find any customer testimonials on its website, but it’s been around since 2016 and has 24/7 customer support. Its YouTube views packages are some of the cheapest on the market starting at just $3.50 So if you’re unsure, have a chat to the team and ask some questions. Find out more about FollowersUp here. SocialPackages.net.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

CopyBlogger

JANUARY 19, 2023

In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.

Content Marketing 138

Content Marketing Marketing Marketers 138

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

PR 142

PR Influencer Marketing Marketers Marketing 142

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. To succeed in social media marketing today, you need to be innovative in your approach.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Home algorithm tips for marketers.

Analytics 141

Analytics SEO Education Promotion 141