Why You Should Include Phone Calls in Your Email Performance Metrics
Adobe Experience Cloud Blog
JANUARY 20, 2014
Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! alone, over 135 million people have smartphones, and that figure is expected to grow 40% to reach 192 million by 2016.
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