Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. Lead by example.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 19, 2017

In 2016, we added a 65% year-over-year growth in pipeline. Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. We use our own marketing automation platform and Marketo Sales Insight application.

Thought Leadership 132

Thought Leadership CRM Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Today, there’s another place your company can go to reach the masses. Social media.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Hubspot Marketing

MARCH 14, 2017

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Wistia's features help marketers achieve impressive results with video, but many businesses use Wistia to power other departments as well. times more time , to be exact.

Marketing Automation Platform 140

Marketing Automation Platform SEO User-Generated Analytics 140

Martech

MARCH 14, 2024

The first marketing automation system (Eloqua) was launched 25 years ago. Data protection hit us less than 10 years ago when GDPR was published in 2016. No wonder that marketers and martech companies can’t keep up. Having some common standard will save marketers time and money, so why not set it?

CRM 107

CRM Marketing Automation Platform Price Marketing 107