Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Hubspot Marketing

MARCH 14, 2017

How can video impact the user experience on your website? We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

JANUARY 20, 2014

But the email marketing naysayers and Chicken Littles do have a point: people get a ton of email each day, and they have very short attention spans. They also use marketing automation tools to closely monitor performance data like open rates, click-throughs, and conversions, to eliminate those strategies that aren’t generating results.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: Because, at that point, it was 2016, nobody was talking about bots. And yeah, in 2016, transitioned to Facebook messenger because Facebook messenger opened up your API, and now very honored to be the number one platform on Facebook messenger. So text marketing. So we started with that.

Marketing 55

Marketing Marketers Communications User-Generated 55