Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts.

Branding 111

Branding B2C Logistics Content Marketing 111

Bannerflow

OCTOBER 2, 2018

Increasingly brands are moving away from agencies towards their own in-house marketing teams. A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic in-house – up from just 17% in 2016. Digital marketers are taking control and removing the mystery surrounding marketing processes.

CMO 65

CMO Marketing Marketers Copywriting 65

Hubspot Marketing

AUGUST 21, 2023

For instance, if you found that one of your competitors employs stronger social media marketing strategies , you might add “We’ll post 3 times per week on our social media profiles” under “Promotion.” Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness. So, what do you say?

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Duct Tape Marketing

JUNE 27, 2017

That was December of 2015, November, December and around March of 2016 we hired a few people to help build out ZipSprout to do more cities so it would available for more clients and it’s just been growth since then. John: Where do you find that this type of tactic fits into the marketing mix?

Non-Profit 60

Non-Profit Marketing Marketers PR 60

Econsultancy

DECEMBER 6, 2021

Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. A summer 2021 report from US advertising agency SageFrog  has found sixty percent of B2B marketers in the region now use Instagram as part of their marketing mix.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

FEBRUARY 25, 2023

Google: AMP Not Yet A Search Ranking Signal 2016: Google’s John Mueller said you could use AMP to become mobile-friendly, but AMP itself was not a ranking signal. AdWords And Bing Ads Both Having Late-Week Reporting Troubles 2016: Google AdWords reports weren’t downloading or printing.

Search Marketers 107

Search Marketers Marketing Marketers Advertising 107

Content Marketing Institute

DECEMBER 22, 2017

Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). You need to have a good, solid marketing mix. A few parting thoughts … Back in 2016, Seth Godin wrote a post called Transitions. JP: Nothing ever dies. There will always be good reasons to advertise.

Advertising 104

Advertising Advertisers Marketing Marketers 104

Duct Tape Marketing

JULY 20, 2023

Building An Event Strategy That Connects With Your Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Isaac Watson In this episode of the Duct Tape Marketing Podcast , I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016.

Food 69

Food Event Marketing Entertainment Marketing Mix 69