Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. Let’s get started: January: Share your goals for 2016. Are you ready?

Content Marketing 53

Content Marketing Marketing Marketers Marketing Plan 53

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials Shoppers eCommerce Advertisers 145

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. That’s a huge amount of growth, and it’s something that’s forcing marketers to sit up and take notice, with 28% starting to invest more in live streaming.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Hubspot Marketing

JANUARY 25, 2021

Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. In fact, this makes for great marketing across the board.). Event Marketing Plan.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Sprout Social

AUGUST 23, 2016

— UPS Customer Support (@UPSHelp) August 16, 2016. When companies promote their own products and services, it can easily come off as spammy. A photo posted by Liza Like Minnelli (@lizaherlands_) on Aug 15, 2016 at 12:34pm PDT. A majority of the content you share should be non-promotional. sponsored.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. In January, Afualo saw her account grow from 1.5 As of April 2022, the account has 6.9

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Duct Tape Marketing

JANUARY 28, 2016

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. Bonus Tip: Block time (and follow through) on monitoring your strategy and plans each week (or at least every other week) throughout the year.

Marketing Strategy 53

Marketing Strategy Energy Marketing Marketers 53

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? Promotion is only a small aspect of a social media strategy. Personal branding is a marketing practice to build a brand around your career and personal name. You may not realize it, but every social media profile you own is promoting you.

Branding 90

Branding Promotion Energy Digital Marketing 90

Sprout Social

JULY 13, 2016

This ties back in with your social media marketing plan. You should outline: How often you plan to publish on each social media channel. What type of content you plan to publish. 9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience https://t.co/INcEXYqc8T Chang's (@PFChangs) July 8, 2016.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Real Estate 112

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT.

Promotion 111

Promotion Social Media Marketing Content Marketing User-Generated 111

Neil Patel

APRIL 9, 2021

In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”. That way, you can better integrate posts into your marketing plan and examine their impact on your business.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

SocialPilot

APRIL 15, 2024

But if your followers fail to convert, the entire marketing strategy becomes pointless. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). You should then measure the outcome of both strategies, like how much traffic does the marketing campaign drive back to your website.

Customer 119

Customer Social Media Marketing Analytics Promotion 119

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline. Event plan in a box.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hootsuite

JANUARY 6, 2020

People are into it: Since the launch of live in 2016, more than two billion people have watched a Facebook Live video. For the best results, be sure to share your content using cross-promotion best practices, rather than simply cross-posting. How to create a Facebook marketing strategy in 7 easy steps. Share it on Facebook, too.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. How will you promote the event? Do you plan to work with an advertiser or other partner? What KPIs and data do you plan to track? More than 2.4K

Promotion 145

Promotion Logistics Analytics Place 145

Adobe Experience Cloud Blog

DECEMBER 10, 2015

While the ‘promotion’ came as a rally cry against a consumer-centric day, it did show us that even in jest, customers are paying attention, engaging, and spending money during this time period. These lessons can apply to any large holiday promotion that’s relevant for your industry—what other observations can you add to this list?

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Rock Content

JULY 11, 2016

According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers. The 2016 Summer Olympics will begin on August 5 in Rio de Janeiro, Brazil. Step 3: Be Informative.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Rock Content

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Video marketing is a Digital Marketing trend that has been going on for some years. On Youtube, the increase has been 99% in the same period.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Patrick’s Day and Thanksgiving aren’t the only times of year that marketers can do this, there are tons of fun holidays you can utilize to keep your campaigns and promotions fresh and interesting. Why did you select those events? Was it because they were different or were going after a new key vertical?

Thought Leadership 91

Thought Leadership Event Marketing Branding Marketing Plan 91

Rock Content

JUNE 17, 2020

Why did it suddenly become a priority for Content Marketing plans around the world? It’s an organic way of getting in their lives while promoting a product or service. So let’s see where to use UGC right now to promote your brand! Social media is the perfect place for boosting Content Marketing strategies.

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It An AI framework for marketers: The five Ps. Paul, who created the Marketing Artificial Intelligence Institute about a year ago, has developed a framework of five Ps: Planning. Production.

Analytics 111

Analytics Marketing Marketers Transform 111

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Does your current budget allow it?

Marketing 112

Marketing Marketers Inbound Marketing Advertisers 112

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. Facebook video ads are used by more than 73% of marketers to promote their products or services.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

SocialPilot

DECEMBER 8, 2023

However, in 2016, it took a different approach. You can provide your audience with a stage to create content that would, in turn, act as UGC for cross-platform promotion. REI The holiday season is a time of hyperactive marketing for nearly all brands. Black Friday, in particular, garners epic sales due to impressive discounts.

Non-Profit 80

Non-Profit Retail Marketing Marketers 80

Rock Content

AUGUST 11, 2020

Thus, when conducting a study to develop a marketing plan, for example, an organization can generate its own data, obtain market reports from partner companies, or consult specialized agencies that make this type of data available on open platforms. Source: eMarketer. What is the scenario of this strategy in the world?

User-Generated 72

User-Generated Law Transform Logistics 72

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. This proves that, regardless of deep uncertainty from brands about advertising on TikTok, many are listening to their customers wants first and are planning to dive into the deep end.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Hootsuite

FEBRUARY 14, 2025

If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy. The more you know, the more you grow. Sign up free today.

Analytics 75

Analytics Whitepaper Promotion SEO 75

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Driving engagement for promotional activities. Understanding how Twitter works and where it fits in the social media landscape will shape the way you use it. Interacting with consumers. Networking.

Marketing Strategy 111

Marketing Strategy Marketing Marketers User-Generated 111

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. UK ad market expected to be the second highest for growth in 2021. Consumer confidence in June 2021 at highest level since 2016. Another 48.5% Furthermore, 11.7% on last year.

Advertisers 52

Advertisers Advertising Retail Shoppers 52