Hubspot Marketing

MARCH 26, 2025

While heavy use of live video is not the norm for most companies, sprinkling it into your strategy can help corral current customers and seriously increase engagement, especially if its entertaining and personally interactive. You can quickly go live from your feed or schedule and promote a live event in the future.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Sprout Social

JANUARY 5, 2017

As one of the organizers I may be a bit biased, but Hack Week 2016 was a smashing success. A photo posted by Sarah Nagel (@thesarahnagel) on Dec 23, 2016 at 1:08pm PST. — Zachary Hanz (@ZacharyHanz) December 23, 2016. This post Stay Scrappy: Sprout Hack Week 2016 originally appeared on Sprout Social. What a day.

Transform 79

Transform Promotion Place Marketing Strategy 79

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. What is Cameo? Get the free template now!

Promotion 110

Promotion Branding Price User-Generated 110

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. Heres how to increase your YouTube subscribers and promote your YouTube channel.

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education 111

Education Marketing Strategy Branding Energy 111

Duct Tape Marketing

JANUARY 28, 2016

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. So here are five tips that will help you create an effective marketing strategy for your business. in at least 24 hours.

Marketing Strategy 53

Marketing Strategy Energy Marketing Marketers 53

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. Relationship marketing is not focused on short-term wins or sales transactions -- rather, it is focused on delighting an audience and your customers for the long-haul. Relationship Marketing Examples. Need further convincing?

Food 145

Food Customer loyalty Marketing Marketers 145

Sprout Social

AUGUST 26, 2020

Fans can sniff out when brand partnerships aren’t in the best interest of the game, like in 2016 when fans questioned the legitimacy of Bud Light’s All-Star program which included nominees who retired from competitive play. Another popular esports title, Valorant, rolled out a similar strategy for its title launch earlier this year.

Marketing Strategy 110

Marketing Strategy B2C Marketing Marketers 110

Hubspot Marketing

JANUARY 13, 2017

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials eCommerce Shoppers Advertisers 145

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Choosing Your Video Marketing Goals. Publishing and Promoting Your Content. Why Social Media Video Marketing?

Video Marketing 75

Video Marketing Marketing Strategy Customer Acquisition Marketing 75

Neil Patel

DECEMBER 1, 2020

The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. Image Creation Tools.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora.

Thought Leadership 133

Thought Leadership Advertising Advertisers Marketing Mix 133

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. Let’s get started: January: Share your goals for 2016. Are you ready?

Content Marketing 53

Content Marketing Marketing Marketers Marketing Plan 53

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. — BarkBox (@barkbox) November 20, 2016. — PilotPenUSA (@PilotPenUSA) November 15, 2016.

Energy 111

Energy Entertainment Branding Social Media Marketing 111

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. The YouTube algorithm before 2022.

Analytics 142

Analytics SEO Education Promotion 142

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm).

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Sprout Social

DECEMBER 12, 2016

You might not have the budget of Nike, but don’t let that limit your Instagram marketing strategy. With these Instagram tips for setting up your account for success and large brand marketing, you’ll come away with some fresh ideas. According to Social Times , the most liked post of 2016 was the one below from Selena Gomez.

Branding 110

Branding Promotion Marketing Strategy Customer 110

Sprout Social

JULY 27, 2016

But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. — NBC (@nbc) July 21, 2016.

User-Generated 111

User-Generated Promotion Analytics Social Media Marketing 111

Sprout Social

MARCH 28, 2017

Creating a great Instagram campaign is like any other marketing strategy. As a brand on social, you need some form of marketability. It’s walking a thin line between being promotional and resourceful. According to our 2016 Sprout Social Q3 Index , 57% of users unfollow brands on social because they’re too promotional.

User-Generated 106

User-Generated Promotion Branding Marketing Strategy 106

Marketing Insider Group

OCTOBER 6, 2015

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. They document their content marketing strategy. Communication And Documentation Are Key To Content Marketing Success.

Market Research 110

Market Research Content Marketing Marketing Marketers 110

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. Why did it suddenly become a priority for Content Marketing plans around the world? It’s an organic way of getting in their lives while promoting a product or service. But what exactly does UGC mean?

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. In January, Afualo saw her account grow from 1.5 As of April 2022, the account has 6.9

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hubspot Marketing

JULY 14, 2022

It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Many companies use social media to connect with their customers, provide support, advertise new products and features, and promote special offers. A social media strategy establishes.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Sprout Social

OCTOBER 10, 2016

To get started, here are five Instagram stats that will help optimize your engagement and make the app a greater part of your social media marketing strategy: 1. Could you imagine the state of social media marketing without hashtags? A video posted by nike (@nike) on Aug 22, 2016 at 7:04am PDT. hashtags per brand post.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Outbound marketing is the old way of doing business. Click To Tweet.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. Executing your Instagram marketing strategy needs to deliberate, especially when you have a low budget. A photo posted by Everlane (@everlane) on Oct 10, 2016 at 11:05am PDT. A video posted by nike (@nike) on Aug 22, 2016 at 7:04am PDT.

Analytics 111

Analytics Manufacturing Price Marketing Strategy 111

Hubspot Marketing

JANUARY 25, 2021

We’ll talk more about how to build an event marketing strategy below. Types of Event Marketing. In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. In fact, this makes for great marketing across the board.). Event Marketing Plan.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Sprout Social

MARCH 14, 2017

Global Web Index found in 2016 that 20% of Facebook users watched a Live video within the last month. Incorporating Live videos into your marketing strategy could prove useful, especially if you are still hesitant at investing in normal video content. Before launching the Live video, put together a strategy for promotion.

Retail 108

Retail Promotion Advertisers Advertising 108

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. Facebook itself is doing its part to promote the feature with a redesigned Groups tab that shows new activity.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

APRIL 29, 2020

Promote before you broadcast. While most of the content we post is followed up with consistent promotion, it’s important to remember live videos are more like an event than a blog post. The good news is Facebook lets you target certain events and groups with your promotions. Use other channels to promote.

User-Generated 145

User-Generated Promotion Thought Leadership Branding 145

Sprout Social

NOVEMBER 15, 2016

These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. — Lauren Friedman (@Lauren_Hannah) November 2, 2016.

Transform 110

Transform Entertainment Whitepaper Communications 110

Sprout Social

AUGUST 15, 2016

By the time you get comfortable, an update occurs and changes your social media marketing strategy. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. — Canadiens Montréal (@CanadiensMTL) August 8, 2016. That’s why we’re here to help you. ➡ canadiensmtl.

Branding 106

Branding User-Generated Social Media Marketing Management 106

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. When looking into paid video promotion, one of the common offerings you'll hear about -- especially if you plan to advertise on social media -- is in-stream advertising. more than one-third of respondents -- or 37% -- say "Yes."

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145