Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. However, this doesn’t only impact B2B social media marketing. That wraps up our top 10 blogs for 2016. Some of his insights?

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks. .

Social Media Marketing 72

Social Media Marketing Marketing Marketers Analytics 72

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Duct Tape Marketing

APRIL 7, 2017

Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Social media effectiveness boils down to engagement.

Social Media Marketing 77

Social Media Marketing Advertisers Advertising Marketing 77

SocialPilot

JULY 16, 2024

Since 2016, Twitter (now X)has also been running its feeds, just like other social media platforms, on an engagement or popularity basis and not on reverse chronology. Why Does Posting at the Right Time Matter? That is why you need to publish your tweet when most of your audience is online or schedule it for the right time.

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Hubspot Marketing

JANUARY 13, 2017

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 7 Predictions for Social Media in 2017.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. Get scheduling, promotion and marketing tools all in one place for your entire team.

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). What this means for your social media marketing strategy.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Neil Patel

DECEMBER 1, 2020

The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags?

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Creating a strategy: 1.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Duct Tape Marketing

JANUARY 15, 2016

7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. As a social media marketer, this makes me very excited.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketing Marketers 53

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). Try it free today. Get Started.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. If you do stick to static media, sometimes a well-timed meme can help your content resonate with viewers.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 119

Customer Social Media Marketing Analytics User-Generated 119

Sprout Social

OCTOBER 13, 2022

Use them to expand your brand’s social reach (and they might even help you go viral). According to a Stanford University study from 2016, the chances of going viral are one in a million. In 2016, we invested $2.2 Use this list of best practices to fuel your content strategy. What are the chances of going viral?

Transform 145

Transform Social Media Marketing Education Fashion 145

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Sprout Social

SEPTEMBER 12, 2016

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. This barrier between instantly sharing content is on purpose.

User-Generated 112

User-Generated Social Media Marketing Place Marketing Strategy 112

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. — Canadiens Montréal (@CanadiensMTL) August 8, 2016.

Branding 105

Branding User-Generated Social Media Marketing Management 105

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Sprout Social

JULY 27, 2016

But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. — NBC (@nbc) July 21, 2016.

User-Generated 111

User-Generated Promotion Analytics Social Media Marketing 111

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. The average social media user has 8.3

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Neil Patel

SEPTEMBER 27, 2021

This holds true both for the creation of blog post titles, such as Why Lazy People Make the Best Content Marketers , and for the subheadings. Take it from them: headlines should play a large role in content marketing strategy. Your content strategy should be built on the idea that you need to produce quality work.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

Hootsuite

MAY 20, 2021

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Try it for Free.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

AUGUST 15, 2016

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies.

Content Marketing 75

Content Marketing Social Media Marketing Marketing Marketers 75

Sprout Social

NOVEMBER 15, 2016

Start by creating a list of social media objectives and goals. These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing.

Transform 111

Transform Entertainment Whitepaper Communications 111

Sprout Social

AUGUST 9, 2016

It gets stated all the time, but putting out quality content is crucial for social media marketing. And a lot of CRM software isn’t built with social media marketing in mind. Instead of making your conversations an item on a to-do list, make it a routine part of your social media marketing strategy.

Social Media Marketing 111

Social Media Marketing Promotion CRM Communications 111

Sprout Social

NOVEMBER 8, 2016

Following Facebook best practices is essential to your overall social media marketing strategy. Instead, you need to focus on your strategy and you can do this by planning out your end goal first. Don’t Hold Back on Your Facebook Marketing Efforts. 89% of social messages are ignored by brands.

User-Generated 112

User-Generated Social Media Marketing Communications Advertising 112

Hootsuite

AUGUST 18, 2020

How can you, as a brand, use it in your marketing strategy? When Instagram Stories was first launched in 2016, it was called a Snapchat clone. Then, here are five ways you can use Instagram Reels in your social media marketing strategy: Reuse Tik Tok videos. So, what is Instagram Reels? Get Started.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hubspot Marketing

APRIL 11, 2022

Surpassing competition: In 2021, TikTok was the 7th ranked social media app. Surpassing Pinterest, Twitter, Snapchat, Reddit for monthly active users is impressive considering it was only launched in 2016. minutes , TikTok has been recognized as the top social media platform for engagement. Wrapping Up.

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Sprout Social

JUNE 22, 2016

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City.

Customer 75

Customer Communications Social Media Marketing Management 75

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Sprout Social

AUGUST 1, 2016

If Twitter is a big part of your social media marketing strategy, you need to get familiar with the analytics dashboard. In this post we’ll break down how to view your Tweet activity and how to use the data to improve your Twitter marketing strategy. What social network it is?

Analytics 84

Analytics Social Media Marketing Promotion Marketing Strategy 84

Sprout Social

JUNE 6, 2016

If your business is trying a new social media platform or marketing strategy, you want someone who will challenge the process and validate its purpose through data. When social media analysts show their work, you know their process is legitimate and efficient. They Understand the ‘Social’ Aspect.

Transform 105

Transform Analytics Social Media Marketing CMO 105