Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. Why It Works.

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing. If you’re interested in how to market your business on Twitter, keep reading.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Hubspot Marketing

SEPTEMBER 23, 2024

Editor's note: This post was originally published in May 2016 and has been updated for comprehensiveness. What's the purpose of your story? As you can see, visual storytelling can be used in many ways to get people invested in your brand. Just start with a vision, story, and purpose.

Food 113

Food Energy Health Place 113

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Adobe Experience Cloud Blog

AUGUST 27, 2015

Enter Marketing Nation Online to discover and network with partners such as Vidyard for video marketing, NewsCred for content marketing, PFL for direct mail marketing, and much more! By attending Marketing Nation Online, you will be the very first to receive Marketo’s brand spankin’ new content!

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices.

Video Marketing 145

Video Marketing Place Product Branding 145

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. As you can assume, it's well worth understanding.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

OCTOBER 21, 2021

. ~ Content Marketing Institute annual survey on Content Marketing Trends. We will begin to realize the opportunity of an AI-driven content marketing strategy. Remember the Pokémon Go craze of 2016? The second bug trend is AI-generated content. Augmented Reality Becomes Commonplace.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Hubspot Marketing

JULY 10, 2018

Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity.

Transform 112

Transform B2C Finance Affiliate Marketing 112

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. While that first video was more of a journal entry, later videos take on a more humorous angle. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers.

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Hubspot Marketing

MAY 26, 2023

Pro Tip: HubSpot Academy repurposing content course is a great resource on how recycling content can benefit your ebook marketing strategy. Create related video content. In addition to repurposing your ebook into written content, consider creating companion videos as well.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Marketing Strategy.

Marketers 112

Marketers Marketing Inbound Marketing Advertising 112

Rock Content

JUNE 24, 2020

Videos are a must-have in a Digital Marketing strategy, and they sure can help you reach other businesses more effectively. hours of video online every single day; 85% of the companies are so happy with their video results that they plan to increase spending in 2020.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Duct Tape Marketing

MARCH 4, 2016

Podcasts, company introduction videos, whiteboard videos, and digital advertisements are all excellent ways to use multimedia to your brand’s advantage. Videos and animations are becoming popular ways for businesses to demonstrate the value of their offerings while simultaneously providing the viewer with a captivating experience. .

Product 53

Product Branding PR Education 53

Doug Garnett

AUGUST 4, 2016

Essentially, it shows how easily digital ventures (like AdTech and marketing automation) become games dedicated to driving up share price without delivering value to the customer (those companies who use their services). AdContrarian Bob Hoffman has extensively covered incredible fraud in the digital marketing business.

Retail 52

Retail eCommerce Law Advertising 52

Adobe Experience Cloud Blog

AUGUST 15, 2016

Author: Lisa Marcyes Marketers, take note. While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. What better way to showcase this new feature than to use it to capture the 2016 Summer Olympics?

Thought Leadership 91

Thought Leadership Transform Social Media Marketing Video Marketing 91

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Use text overlays, says @MariSmith.

Non-Profit 111

Non-Profit Marketers Marketing User-Generated 111

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception. Instagram is here to stay.

Content Marketing 111

Content Marketing PR Whitepaper Marketers 111