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As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses.
We’re almost 3 months into 2016. We will even do things like humanize our content to reach more millennials. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group.
Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Don’t believe us?
In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. Instagram introduced its Stories feature in August 2016.
73 percent of millennials prefer communications from businesses to come via email. 73 percent of millennials prefer communications from businesses to come via email. Adestra , 2016). Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. DMA Insights , 2017).
When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.
But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. These platforms were either launched or completely rebranded in 2016 or later.
Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. of millennials prefer Instagram. In 2016, Snapchat passed Twitter in daily users. of millennials prefer Snapchat. 1 million advertisers.
5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.
46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. There are twice as many small- and medium-sized businesses advertising on YouTube since 2016.
When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics. Ages 65+: 8%.
A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Brian Fanzo. Guy Kawasaki.
Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 million 2016 10.23 billion 2017 $1.55 billion 2018 $1.99
Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% The rise of TikTok has been nothing short of revolutionary. are 50 and up.
The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.
Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities.
One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Nostalgia marketing comes across as authentic.
According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016. — Juan Martin (@JMartin805) October 21, 2016. Go-to app for millennials. Got my new @Nike Pegasus!
Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. In 2016 while I was writing the last paper of my MBA, my (eight-year-old!) Too unreliable.”. Didn’t you read the report on what McDonald’s does?
In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.
Since launching in 2016, TikTok has seen a meteoric rise, cementing itself as a powerhouse for short-form video while keeping more mature platforms, like YouTube and Facebook, on its toes. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. Facebook Live.
Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.
In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.
Launched in March 2016, Mastodon has about 2.5 About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. With 1 billion monthly active users, TikTok was launched in 2016 and propelled short-form videos into mainstream popularity at the start of the pandemic.
If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Instagram launched Stories in 2016 as their own version of Snapchat’s disappearing stories, and since that time they’ve added additional features that make Instagram Stories uniquely appealing as its own experience.
Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster).
During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016. The results were extraordinary.
That’s almost double what YouTube made off ads in 2016. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. In the U.S. alone, YouTube will make 5.5 billion dollars in advertising revenue in 2020. Source: Statista.
In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past.
The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2016, 18.1 According to Tubular Labs data: In 2014, 12.8 trillion views.
2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. It was shut down in 2017 after a decline in its user base. 2014 - Musical.ly
And, if they’re skilled at communicating to millennials, they might become your best PR people. A 2016 Deloitte study discovered that 82 percent of businesses see company culture as a major competitive advantage. In other words, prioritize talent, innovation, and team spirit over the familiar when it comes to hiring.
Source: Really Good Emails (Not me having millennial ~*nostalgia*~ over this outfit I 100% wore to work in 2016.) Even the most zine-y, color-blocked email designs today don’t have as much going on as these emails—and they’re not even the worst offenders of the era. This is before the kind of in-depth personalization we know today.
A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT. Leverage User-Generated Content. What do you think of this awesome She Fade?
Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.
Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Image Source. Takeaways for Marketers.
Posted by Shinola on Thursday, September 8, 2016. Posted by Starbucks on Tuesday, September 27, 2016. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. A 360 Tour of the Shinola Detroit Factory with Luke Wilson. Learn more: [link].
The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.
The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. — Ally Financial (@allyfinancial) August 10, 2016. — Sallie Mae (@SallieMae) August 17, 2016. — Sallie Mae (@SallieMae) August 17, 2016. CollegeChat.
3. Millennials prefer YouTube over TV. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.
The millennial market is really who banks like ours are looking to connect with.”. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Another tactic has been targeting each participating university with mobile and social ads. It’s a key market for us.
It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. During the 2016 holiday season, Iberia Airlines customers received emails posing the question: If you could visit any vacation destination, what would it be, and who would you go with? The Example.
Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home. In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. There, we said it. Apps vs Mobile Sites.
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