Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked?

Transform 80

Transform Millennials Analytics User-Generated 80

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

MARCH 29, 2017

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. of millennials prefer Instagram. In 2016, Snapchat passed Twitter in daily users. of millennials prefer Snapchat. 1 million advertisers.

Millennials 111

Millennials Communications Advertising Advertisers 111

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 53

Millennials Entertainment User-Generated Marketers 53

Hubspot Marketing

FEBRUARY 12, 2019

46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. There are twice as many small- and medium-sized businesses advertising on YouTube since 2016.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics. Ages 65+: 8%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Brian Fanzo. Guy Kawasaki.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.

Gen Z 131

Gen Z Millennials Branding Transform 131

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% The rise of TikTok has been nothing short of revolutionary. are 50 and up.

Millennials 117

Millennials Gen Z User-Generated Marketers 117

Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016. — Juan Martin (@JMartin805) October 21, 2016. Go-to app for millennials. Got my new @Nike Pegasus!

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Contently B2C

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.

Millennials 52

Millennials Promotion Advertising Advertisers 52

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Nostalgia marketing comes across as authentic.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

AUGUST 8, 2022

Since launching in 2016, TikTok has seen a meteoric rise, cementing itself as a powerhouse for short-form video while keeping more mature platforms, like YouTube and Facebook, on its toes. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. Facebook Live.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. In 2016 while I was writing the last paper of my MBA, my (eight-year-old!) Too unreliable.”. Didn’t you read the report on what McDonald’s does?

Branding 134

Branding Thought Leadership Millennials Product 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. With 1 billion monthly active users, TikTok was launched in 2016 and propelled short-form videos into mainstream popularity at the start of the pandemic.

Gen Z 132

Gen Z Marketers Marketing Millennials 132

Duct Tape Marketing

SEPTEMBER 29, 2016

Even millennials are said to be obsessed with user-generated content. June 3, 2016. www.blog.marketo.com/2016/06/3-ways-to-grow-your-business-with-user-generated-content.html. Millennials Love User-Generated Content [Infographic].” “Millennials Love User-Generated Content [Infographic].” March 29, 2016.

User-Generated 78

User-Generated Branding Millennials Retail 78

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Instagram launched Stories in 2016 as their own version of Snapchat’s disappearing stories, and since that time they’ve added additional features that make Instagram Stories uniquely appealing as its own experience.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Sprout Social

SEPTEMBER 22, 2016

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT. Leverage User-Generated Content. What do you think of this awesome She Fade?

Manufacturing 100

Manufacturing Millennials User-Generated Analytics 100

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

OCTOBER 8, 2019

During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016. The results were extraordinary.

Education 112

Education Gen Z Millennials Promotion 112

Hootsuite

DECEMBER 17, 2019

That’s almost double what YouTube made off ads in 2016. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. In the U.S. alone, YouTube will make 5.5 billion dollars in advertising revenue in 2020. Source: Statista.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past.

Customer 113

Customer Branding Millennials User-Generated 113

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. — Ally Financial (@allyfinancial) August 10, 2016. — Sallie Mae (@SallieMae) August 17, 2016. — Sallie Mae (@SallieMae) August 17, 2016. CollegeChat.

Advertising 108

Advertising Advertisers User-Generated Promotion 108

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. It was shut down in 2017 after a decline in its user base. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2016, 18.1 According to Tubular Labs data: In 2014, 12.8 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Litmus

JUNE 14, 2024

Source: Really Good Emails (Not me having millennial ~*nostalgia*~ over this outfit I 100% wore to work in 2016.) Even the most zine-y, color-blocked email designs today don’t have as much going on as these emails—and they’re not even the worst offenders of the era. This is before the kind of in-depth personalization we know today.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Marketing Insider Group

NOVEMBER 20, 2019

And, if they’re skilled at communicating to millennials, they might become your best PR people. A 2016 Deloitte study discovered that 82 percent of businesses see company culture as a major competitive advantage. In other words, prioritize talent, innovation, and team spirit over the familiar when it comes to hiring.

Transform 111

Transform Fashion Manufacturing Millennials 111

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. Posted by Starbucks on Tuesday, September 27, 2016. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. A 360 Tour of the Shinola Detroit Factory with Luke Wilson. Learn more: [link].

Customer 111

Customer Gen Z Manufacturing Energy 111

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Image Source. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Transform 136

Transform Marketers Marketing Millennials 136

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111