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The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.

Gen Z 118
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. is an outdoors and sporting goods retailer. For Black Friday, they decided to play on their sarcastic and politically incorrect style by increasing their prices: Why does this campaign work? Plan ahead.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster).

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. Retail Gazette reports that Amazon’s sales figures for its UK business show that the ecommerce and tech giant brought in £23.6 trillion globally by 2026, up from $4.9

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. After a very volatile year, total retail ad spend could fall 16.2%

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. But it still manages to befuddle many a millennial and Baby Boomer. Prices for coins start at $1.39 Maybelline’s recent in-feed ad campaign earned the cosmetics retailer 48.7K A brief history of TikTok.

Branding 145