Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2016, 18.1 According to Tubular Labs data: In 2014, 12.8

Gen Z 116

Gen Z Millennials Marketing Marketers 116

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. It was shut down in 2017 after a decline in its user base. 2014 - Musical.ly

Gen Z 125

Gen Z User-Generated Transform Social Media Marketing 125

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. Best Channels for Short-Form Video.

Video Marketing 121

Video Marketing Branding User-Generated Millennials 121

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics. Ages 65+: 8%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Since 2016, the number of businesses using video content for marketing has increased by 41%. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Video Marketing 101

Video Marketing Gen Z Marketing Marketers 101

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 113

Customer Branding Millennials User-Generated 113

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Why use influencer marketing on Instagram?

Influencer Marketing 104

Influencer Marketing Branding Gen Z Marketing 104

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 74% of users say the app inspired them to discover more about a product or brand. @onlineoptimism. original sound – Turbo Wet.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. Maybe they make you feel at “home” or were the first interaction you had with that type of product. Too unreliable.”. No other will do”? MacBook crashed.

Branding 134

Branding Thought Leadership Millennials Product 134

Hootsuite

DECEMBER 17, 2019

more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Brands on YouTube can take advantage of the fact that people are turning to YouTube videos more and more as they research and decide which product to buy. Get the free guide right now! In the U.S.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Marketing Insider Group

NOVEMBER 20, 2019

And, if they’re skilled at communicating to millennials, they might become your best PR people. If she’s willing to work there and her talents are up to the task, she might bring a level of consistency to your product that your other employees haven’t found. In doing so, you’ll open whole new vistas of possibility.

Transform 108

Transform Fashion Manufacturing Millennials 108

Power Digital Marketing

JANUARY 19, 2023

Affiliate marketers are influencers that weave a company’s products and services into authentic conversations that are already happening online. 2 An influencer will make money when a business makes money—and it’s this incentive that keeps them pumped about promoting affiliate links and products. billion monthly active users; IG has 1.47

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Red Bull is the epitome of a company that can gracefully dip its toes into many strains of content, even if they have little to do with the product it sells.

Customer 106

Customer Gen Z Manufacturing Energy 106

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. How to Use Google My Business: Highlight all the information about your business, such as opening hours, your website, products, menus, location, and other essential details.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Transform 136

Transform Marketing Marketers Millennials 136

Sprout Social

SEPTEMBER 22, 2016

Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT. Leverage User-Generated Content. Develop a Continual Dialogue.

Manufacturing 83

Manufacturing Millennials User-Generated Analytics 83

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. As of 2016 Facebook was processing 2 billion daily searches. Audio search. Google, Bing).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. For the sake of this regulation, the NCUA defines an advertisement as anything designed to attract “public attention or patronage to a product or business.”.

Advertisers 89

Advertisers Advertising User-Generated Promotion 89

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Marketing Strategy Branding Energy 106

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. A brand that clearly communicates the value of its products or content registers in the mind of a prospective customer. Effective Marketing Solutions in 2016. Why the major changes? Deepen The Relationship.

Transform 40

Transform Millennials B2C CMO 40

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Sprout Social

OCTOBER 23, 2018

Supporting a cause is one of the best things you can do to build trust with your follower base – particularly with millennials as 90% of them prefer brands that support causes vs. brands that don’t. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Don’t forget Cyber Monday.

Shoppers 94

Shoppers Retail Millennials Promotion 94

Litmus

JUNE 14, 2024

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. That may be why 40% of email marketers said that designing emails tend to hold up production.

Millennials 96

Millennials Copywriting Email Marketing New Technology 96

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. Product demonstration videos on social media. Good question.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Litmus

AUGUST 3, 2023

81% of millennials say they want to support brands with corporate citizenship. But these sleek, monochromatic designs do a great job showcasing products without too many bells and whistles. This post originally published in fall 2016. Dark Mode-Friendly Email Designs Black and white color schemes dominated our inboxes last year.

Shoppers 78

Shoppers Retail Millennials Analytics 78

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

Gen Z 116

Gen Z Marketing Marketers Millennials 116

Hubspot Marketing

APRIL 29, 2024

This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What great times these were!” And that makes sense. The result?

Gen Z 88

Gen Z Fashion Millennials Food 88

Hubspot Marketing

FEBRUARY 12, 2019

Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.

Video Marketing 138

Video Marketing Millennials Gen Z Entertainment 138

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Building customer trust and loyalty with a positive emotional connection.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

JUNE 28, 2023

This move drew more backlash, this time from the LGBTQ+ community, causing some LGBTQ+ bars to stop serving products from Anheuser-Busch, Bud Light’s parent company. Alcohol consumption has been on the decline for some time, especially among younger millennials and Gen Z.

Gen Z 111

Gen Z Millennials Price Promotion 111