Hubspot Marketing

FEBRUARY 12, 2019

Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics. Ages 65+: 8%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

NOVEMBER 28, 2016

Social media is absolutely critical for directing followers to your landing or product pages. According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016.

eCommerce 110

eCommerce Shoppers Millennials User-Generated 110

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9%

Millennials 117

Millennials Gen Z User-Generated Marketing 117

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Building customer trust and loyalty with a positive emotional connection.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. Maybe they make you feel at “home” or were the first interaction you had with that type of product. Too unreliable.”. No other will do”? MacBook crashed.

Branding 134

Branding Thought Leadership Millennials Product 134

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. Best Channels for Short-Form Video.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Duct Tape Marketing

SEPTEMBER 29, 2016

User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by a non-professional. Even millennials are said to be obsessed with user-generated content. June 3, 2016. Duggan, Leeann.

User-Generated 78

User-Generated Branding Millennials Retail 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hootsuite

DECEMBER 17, 2019

more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Brands on YouTube can take advantage of the fact that people are turning to YouTube videos more and more as they research and decide which product to buy. Get the free guide right now! In the U.S.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. Although the consumers I polled are less interested in clicking on in-stream ads when they see them, they might still consider buying the promoted product. Data Source.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. It was shut down in 2017 after a decline in its user base. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sprout Social

SEPTEMBER 22, 2016

Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT. Leverage User-Generated Content. Develop a Continual Dialogue.

Manufacturing 97

Manufacturing Millennials User-Generated Analytics 97

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 113

Customer Branding Millennials User-Generated 113

Litmus

JUNE 14, 2024

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. That may be why 40% of email marketers said that designing emails tend to hold up production.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. And there’s plenty of room for your brand to share your own story, product/service photos and more. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2016, 18.1 According to Tubular Labs data: In 2014, 12.8

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Marketing Insider Group

NOVEMBER 20, 2019

And, if they’re skilled at communicating to millennials, they might become your best PR people. If she’s willing to work there and her talents are up to the task, she might bring a level of consistency to your product that your other employees haven’t found. In doing so, you’ll open whole new vistas of possibility.

Transform 111

Transform Fashion Manufacturing Millennials 111

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. For the sake of this regulation, the NCUA defines an advertisement as anything designed to attract “public attention or patronage to a product or business.”.

Advertisers 106

Advertisers Advertising User-Generated Promotion 106

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Red Bull is the epitome of a company that can gracefully dip its toes into many strains of content, even if they have little to do with the product it sells.

Customer 111

Customer Gen Z Manufacturing Energy 111

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Transform 136

Transform Marketing Marketers Millennials 136

Hubspot Marketing

APRIL 29, 2024

This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What great times these were!” And that makes sense. The result?

Gen Z 124

Gen Z Fashion Millennials Food 124

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Why use influencer marketing on Instagram?

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. How to Use Google My Business: Highlight all the information about your business, such as opening hours, your website, products, menus, location, and other essential details.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Since 2016, the number of businesses using video content for marketing has increased by 41%. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Duct Tape Marketing

JUNE 7, 2017

Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home. In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. There, we said it. Apps vs Mobile Sites.

Customer loyalty 68

Customer loyalty Millennials SEO Digital Marketing 68

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Primarily for E-commerce advertisers, who are in the horde of promoting multiple products from their store through a single ad strip. You can also limit the geographical reach of the ad.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Sprout Social

OCTOBER 23, 2018

Supporting a cause is one of the best things you can do to build trust with your follower base – particularly with millennials as 90% of them prefer brands that support causes vs. brands that don’t. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Don’t forget Cyber Monday.

Shoppers 110

Shoppers Retail Millennials Promotion 110