Hubspot Marketing

AUGUST 8, 2022

Since launching in 2016, TikTok has seen a meteoric rise, cementing itself as a powerhouse for short-form video while keeping more mature platforms, like YouTube and Facebook, on its toes. Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users. Facebook Live.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Contently B2C

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.

Millennials 52

Millennials Promotion Advertising Advertisers 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. When looking into paid video promotion, one of the common offerings you'll hear about -- especially if you plan to advertise on social media -- is in-stream advertising.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. They would use the platform to connect with fans and promote their work. Top 3 Best Twitter Alternatives. million monthly users.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Approximately 74% of conversion rate optimization programs promote sales growth. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hootsuite

OCTOBER 8, 2019

The university used O-Week to promote their school’s culture, classes, and clubs on social media. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. Effective school promotion. Run Hide Fight. Watts Hall.

Education 112

Education Gen Z Millennials Promotion 112

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Best Practices for Running Contests & Promotions. For example, marketers promoting alcohol brands have age restrictions to deal with. J7hiSQ6BeL pic.twitter.com/TJUmjpckMf.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hootsuite

DECEMBER 17, 2019

Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. That’s almost double what YouTube made off ads in 2016. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Transform 136

Transform Marketing Marketers Millennials 136

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. The millennial market is really who banks like ours are looking to connect with.”. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Education 111

Education Marketing Strategy Branding Energy 111

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Create and promote events. By now, many of us have created a LinkedIn personal profile to keep up with colleagues, apply for jobs, and promote our brands. Content marketing is king.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Sprout Social

OCTOBER 23, 2018

Make this pin the best promotion you’re running. Create different promotions for different audience types. But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Use social automation.

Shoppers 110

Shoppers Retail Millennials Promotion 110

Hubspot Marketing

APRIL 4, 2024

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. What is Instagram influencer marketing?

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Promoted Tweets. Promoted Accounts.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Duct Tape Marketing

JUNE 7, 2017

Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home. In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. There, we said it. Apps vs Mobile Sites.

Customer loyalty 68

Customer loyalty Millennials Digital Marketing SEO 68

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. Facebook video ads are used by more than 73% of marketers to promote their products or services. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hubspot Marketing

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. This is where creating your buyer personas comes in handy.

eBook 145

eBook SEO User-Generated Millennials 145

Bannerflow

JULY 5, 2019

Telecom firm O2 crossed channels with its programmatic campaign to promote a TV commercial. It’s worth noting that The Economist followed up this display campaign with another, this time focused on millennials. It won gold at the 2016 DMAs for the best use of programmatic and gained thousands more subscribers. Conclusion.

Millennials 68

Millennials Advertisers Advertising Communications 68

Duct Tape Marketing

FEBRUARY 9, 2017

At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. For example, Shopify purchased Snap Ads to promote their annual “Year in Music”. Millennials are in love in Snapchat. The results? And guess what? Conclusion.

Millennials 74

Millennials Advertising Advertisers Price 74

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. In 2018, ByteDance merged with Musical.ly

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Power Digital Marketing

JANUARY 19, 2023

However, the brands capitalizing on TikTok’s growth aren’t just self-promoting from company accounts: TikTok affiliate marketing is making waves as the way for businesses to resonate with (and expand) their audience, cultivate trust, strengthen credibility and increase profits. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. But influencers are not only helping to promote products – they’re also buying products themselves. More than 1 in 5 Millennials are using social media less than they used to.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. Consumer confidence in June 2021 at highest level since 2016. of marketers who have retained their roles have had a promotion delayed or made increasingly unlikely. Another 48.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

NOVEMBER 17, 2023

Australia Tourism Board Instead of promoting a traditional ad showing Australia's most beautiful destinations, Australia disguised a tourism ad as a star-studded trailer for a fictional reboot of the '80s film Crocodile Dundee. Here's an example of one of the ads: To further promote the line, Adidas also had booths at the U.S.

Customer 123

Customer Millennials Advertising Advertisers 123

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

JUNE 28, 2023

In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Alcohol consumption has been on the decline for some time, especially among younger millennials and Gen Z. So far, 2023 has been a challenging year for Bud Light.

Gen Z 132

Gen Z Millennials Price Promotion 132

Litmus

AUGUST 3, 2023

81% of millennials say they want to support brands with corporate citizenship. Instead of sending a blanket Black Friday campaign, consider dynamic content within your campaign that recommends deals on recently viewed items, those frequently bought together, or promoting the same product category as a recent purchase.

Shoppers 75

Shoppers Retail Millennials Analytics 75

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app. Kuaishou.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. By adding context and a healthy dose of humor, they promote their menu items while making popular audio snippets their own. @onlineoptimism.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

MARCH 2, 2020

The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. But it still manages to befuddle many a millennial and Baby Boomer. These 5-15 second-long ads are essentially promoted TikTok videos. A brief history of TikTok. In China, TikTok is known as Douyin. In-feed video ads.

Branding 145

Branding User-Generated Promotion Advertising 145

Econsultancy

MARCH 4, 2022

Meanwhile, app downloads for the 2020 calendar year rose 24% to 143 billion – the highest levels seen since 2016 – and are forecast to reach 230 billion by 2025. Black Friday promotions saw third-party sellers grow their sales by 60% year-on-year, surpassing $4.8 billion, closely followed by Germany ($2.8

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98