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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 115
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The modern search landscape: How and where to reach your target audience

Search Engine Land

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 119
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. The millennial market is really who banks like ours are looking to connect with.”. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Education 103
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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services.

Gen Z 52
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TikTok vs Instagram: Which Platform is Best for You?

Dana Nicole

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. In 2018, ByteDance merged with Musical.ly

Gen Z 52
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The complete guide to creating a Black Friday social media strategy

Sprout Social

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. Make this pin the best promotion you’re running. Create different promotions for different audience types. is an outdoors and sporting goods retailer. Plan ahead. Use social automation.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media. Since Covid-19, a whopping 86.5%