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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy.

Gen Z 115
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

The millennial market is really who banks like ours are looking to connect with.”. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. It’s a key market for us.

Education 103
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TikTok vs Instagram: Which Platform is Best for You?

Dana Nicole

But Instagram eventually grew into one of the most popular apps in the world and continues to transform the way businesses market themselves. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Absolutely–Millennials slightly outrank other generations on Instagram.

Gen Z 52
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9 social media video ideas that engage customers

Sprout Social

Posted by Shinola on Thursday, September 8, 2016. Warby Parker, an online eyewear retailer, makes it clear early on in this video that one of their priorities is “engaging with customers directly.” Posted by Starbucks on Tuesday, September 27, 2016. A 360 Tour of the Shinola Detroit Factory with Luke Wilson. Learn more: [link].

Customer 105
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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. Retail Gazette reports that Amazon’s sales figures for its UK business show that the ecommerce and tech giant brought in £23.6 trillion globally by 2026, up from $4.9

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers.

article thumbnail

Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers.