Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. — Amazon Help (@AmazonHelp) September 25, 2016.

eCommerce 95

eCommerce Shoppers Millennials User-Generated 95

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Econsultancy

DECEMBER 6, 2021

In a May 2021 blog post , SVP Products at Pinterest, Naveen Gavini revealed that the social app now sees more than 5 billion searches on its platform every month, spurred on by an increase in activity throughout the pandemic. More than 1 in 5 Millennials are using social media less than they used to.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Marketing Insider Group

SEPTEMBER 14, 2020

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. The Social Dilemma. The Social Dilemma” is a feature-length documentary exploring the fundamental questions of social media, who owns our online identity, and the consequences of living in a world where data is currency.

Transform 136

Transform Marketers Marketing Millennials 136

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Takeaways for Marketers. Image Source.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketers 129

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. More than 50% of social media marketers create content for YouTube.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Duct Tape Marketing

JUNE 9, 2016

The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. As of 2016, there’s estimated to be 2.3 billion active social media users — nearly 1/3 of the global population. Attracting Social Engagement. Why is it so difficult to captivate social audiences?

Fashion 53

Fashion User-Generated Millennials Social Media Marketing 53

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

Transform 40

Transform Millennials B2C CMO 40

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Adobe Experience Cloud Blog

AUGUST 4, 2017

Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. Let data inform your decisions, for example, the 2016 Social Media Update , Pew Research took an in depth look at where adults are spending their time online. Maximize Your ROI.

Branding 134

Branding Thought Leadership Millennials Social Media Marketing 134

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app. millennials like me were children, we raced home from school to message our friends on AIM.

Gen Z 143

Gen Z Millennials User-Generated eCommerce 143

Econsultancy

DECEMBER 13, 2021

Consumer confidence in June 2021 at highest level since 2016. As of June 2021, consumer confidence is now at its highest level since 2016, as UK citizens become more optimistic about the future post-Covid. Digital marketing named in highest growth job categories of 2021 by LinkedIn. Another 48.5%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

OCTOBER 3, 2018

For a moment, forget all the bells and whistles of social tactics and paid advertising and realize that all you need to amplify your message is free—a social account. That said, it can’t be denied that social is dominantly made up of a younger generation.

Education 111

Education Non-Profit Transform User-Generated 111