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Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now

Adobe Experience Cloud Blog

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! With all these new marketing technologies, your program mix most likely won’t be the same for next year as it was for this year.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Register today.

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10 Excellent Examples of Video Marketing on Facebook

Hubspot Marketing

When I think about video marketing in a social feed, Organic Valley does well at posting regularly and reminding customers that the brand is still committed to sourcing from real family farms. Trying out new marketing styles can be fun and interesting, but if you stray too far from your key messaging, you risk confusing buyers.

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Should You Incorporate Chat Into Your Marketing Plan?

Adobe Experience Cloud Blog

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Now that you know how to create your marketing plan, let's dive into creating a marketing campaign outline that will help you reach the goals outlined plan. Marketing Plan Timeline Rolling out a new marketing plan is a big lift. You’ll be asked to input information about: Try our free Marketing Plan Generator here.

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Beyoncé —Game Changer, Brand Builder, Innovative Marketer

Adobe Experience Cloud Blog

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. As for Beyoncé as a brand and an entertainer, she has continued to push the envelope with her marketing. Ground Breaker.

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Top Ten Results from the February 2020 CMO Survey

The CMO Survey

Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1% 5 – Mobile Marketing. 9 – Marketing Jobs.

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