Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media Marketing 121

Social Media Marketing Gen Z Health Marketing 121

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 109

Search Marketers Non-Profit Marketing Marketers 109

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. AdWords App For Android Now Supports Universal App Campaigns 2016: New conversion columns were also available in the latest update.

Search Marketers 85

Search Marketers SEO Real Estate Marketing 85

Welcome Software

JUNE 28, 2022

People learned to organize areas of their homes by categorizing items and placing things in containers. Online stores have a similar practice called product taxonomy. Since 70% of users prefer intuitive web designs, understanding how product taxonomy plays a part is invaluable. What is product taxonomy? or by author.

Product 40

Product Shoppers Food Analytics 40

Search Engine Land

FEBRUARY 26, 2024

” Google also argues that Microsoft approached Apple multiple times – in 2009, 2013, 2015, 2016, 2018, and 2020 – proposing to make Bing the default search engine in Apple’s Safari web browser. That is competition.” He said: “We were just big enough to play but probably not big enough to win, if that makes sense.”

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

Food 107

Food Energy Place Health 107

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 118

Search Marketers Shoppers SEO Marketing 118

Search Engine Land

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 111

SEO User-Generated Manufacturing Customer Journey 111

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down 2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 111

SEO User-Generated Manufacturing Customer Journey 111

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 89

Search Marketers Real Estate SEO Marketing 89

Search Engine Land

JANUARY 25, 2023

iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Search Marketers 78

Search Marketers Real Estate Retail Marketing 78

Search Engine Land

MAY 9, 2024

So doing that well is what will define a high-quality product, and I think it’s gonna be the heart of what makes Search successful.” That’s why it’s important to have systems in place. So for us, we view this as the challenge, and I actually think there’ll be people who will struggle to do that, right?

SEO 106

SEO Place Product 106

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: 65 million US smart speaker owners, smart displays quickly gaining traction 2019: Surveys suggested there was still considerable room for growth.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. Google testing new look for local inventory ads in place of local pack. 2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. Yoast SEO launches on Shopify.

Search Marketers 101

Search Marketers Marketing Marketers SEO 101

Rock Content

JANUARY 8, 2024

I’ll delve deeper into that, showcasing how two experts manage to implement a minimum of 28 distinct marketing strategies for different products, goals, and personas. Our experts simply place an order, select the topic pitches, and our freelance writers provide ideas for the content. More time saved on content production!

Content Placement 98

Content Placement Energy Management Place 98

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2016: Here’s what the move meant for those managing Bing Ads campaigns. 2016: What Is Your SEO Learning Program? 2016: Test Your Knowledge Of SEO by Eric Enge. by Jacob Baadsgaard.

Search Marketers 97

Search Marketers User-Generated SEO Marketing 97

Search Engine Land

JULY 8, 2024

June 21, 2016: Google Search Console tests new mobility usability report. 6, 2016: Google Search Console improves Security Issues report. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page.

SEO 107

SEO Transform Health eCommerce 107

Search Engine Land

JANUARY 21, 2023

Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement 2016: According to court documents and testimony in Oracle’s copyright suit against Google, “Apple received $1 billion from its rival in 2014.” of US search query volume, while Bing powered 32.2% of organic search. Google Germany Gone Kaput?

Search Marketers 83

Search Marketers SEO Marketing Marketers 83

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 77

Search Marketers Marketing Marketers User-Generated 77

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. Google Places Gets Its Own iPhone App. Google Panda becomes a core ranking signal. 2011: Google vs.

Search Marketers 107

Search Marketers Health Law Marketing 107

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 123

Social Media Marketing B2C Whitepaper Marketing 123

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. In it, product engineers described the role of deep neural networks and machine learning in the platform’s recommendation system. Source: Deep Neural Networks for YouTube Recommendations , 2016). the algorithm). Trending videos.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Sprout Social

MARCH 23, 2023

My Sprout Social Beginning I started my career at Sprout in November 2016, focusing on Product Education. Our small but mighty team produced, facilitated and expanded the two-week product training every employee at Sprout experiences as a part of the onboarding process. Where you can make your mark.

Management 114

Management Education Place Product 114

Hubspot Marketing

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018. If live streaming could help your company spread awareness of a product, it might be a good time to familiarize yourself with both Caffeine and Twitch.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Businesses Grow

OCTOBER 16, 2023

Today, YETI is one of the fastest-growing consumer product companies, built almost entirely on word-of-mouth marketing. If you see YETI on any product, you know it is durable enough to hold up to anything. If you can create meaning behind a commodity product like ice cream or ice coolers, you can do it for almost anything!

Branding 124

Branding Fashion Food Communications 124

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube.

Search Marketers 76

Search Marketers Pharmaceutical Price Marketing 76

Buffer Marketing

DECEMBER 1, 2023

I think we're coming back around right now and getting to a really good place again. Then, they might call on an Engineer or Product Manager, who will be able to share more about the system, maybe even how this may change as part of the roadmap for the future. What are we building on the product side?’ ” 2.

Communications 104

Communications Management Customer Product 104

Litmus

JUNE 23, 2023

Even if the preview text hack doesn’t work in all places, that’s not a reason to stop using it. We’d also like to give a special shout out to Litmus Community member Ryan Field who mentioned this technique in 2016 —and called it a “super old” preview text hack. Email clients are always changing (on average, every 1.2

Real Estate 143

Real Estate Email Marketing Branding Place 143

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. When it comes to engagement, TikTok secures third place behind YouTube and Instagram — which is impressive considering its relative "newness."

Video Marketing 121

Video Marketing Branding User-Generated Millennials 121

Search Engine Land

JUNE 6, 2023

The launch of Perspectives poses a challenge for content creators to up their content production game. There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content diversity. It is a step toward Google’s narrative of writing content for users first. SUBSCRIBE See terms.

User-Generated 93

User-Generated Transform eCommerce Thought Leadership 93

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Twitter’s desktop site has its own built-in advanced search field, which is a great place to start your sleuthing. But some people might be talking about you or your product without actually tagging you. Here’s how to use it: 1.

Place 127

Place Social Media Marketing Management Product 127

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 100

Automobile Marketing Marketers Social Media Marketing 100

Search Engine Land

MARCH 6, 2024

Screenshot from a 2016 Search Engine Land article, which recapped the early days of text ads moving to expanded text ads. Inspire feelings with images and videos Consumers discover products through images, product feeds and videos, transforming the resources required to create campaigns that cater to every stage of the buyer’s journey.

User-Generated 120

User-Generated Transform Advertisers Advertising 120

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Similar bans have taken place in a variety of other countries. Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat.

Gen Z 125

Gen Z User-Generated Transform Social Media Marketing 125