Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 98

Social Media Marketing Marketers Marketing User-Generated 98

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Hootsuite

FEBRUARY 27, 2025

What takes first place? YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. This is a jump from last year when it sat in third place, behind both TikTok and Netflix. 32% of U.S.

Gen Z 96

Gen Z User-Generated Marketers Marketing 96

Duct Tape Marketing

APRIL 7, 2017

Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Social media effectiveness boils down to engagement.

Social Media Marketing 77

Social Media Marketing Advertisers Advertising Marketers 77

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users.

User-Generated 108

User-Generated Education Real Estate Transform 108

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked?

Transform 80

Transform Millennials Analytics User-Generated 80

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. — High Castle (@HighCastleTV) December 17, 2016.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Neil Patel

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. sponsored.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Hubspot Marketing

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. For each platform, we'll walk you through how it works, its user base, why it might be promising to marketers later on, and how you should approach it today. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 112

Marketing Strategy Marketers Marketing Social Media Marketing 112

Sprout Social

SEPTEMBER 12, 2016

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. What is a Regram?

User-Generated 111

User-Generated Social Media Marketing Place Marketing Strategy 111

Sprout Social

OCTOBER 13, 2022

Use them to expand your brand’s social reach (and they might even help you go viral). According to a Stanford University study from 2016, the chances of going viral are one in a million. Post at the right place and time. Each social platform has a unique audience and serves a distinct purpose. In 2016, we invested $2.2

Transform 145

Transform Social Media Marketing Education Fashion 145

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Houseparty.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. TopRank Marketing – Success Focus: Social Marketing, Social Proof. TopRank makes it easy to share content socially, thanks to a list of social icons displayed prominently above each title.

Marketers 143

Marketers Marketing Social Media Marketing Digital Marketing 143

Sprout Social

MARCH 7, 2017

The tools you use will be different depending on your needs, but here’s a place to get started. Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. Check out our list of 10 Twitter tools that you’ll actually use: 1.

Social Media Marketing 110

Social Media Marketing Place Management Analytics 110

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketers 91

Sprout Social

NOVEMBER 15, 2016

This will help you assess your current social media use, what’s working, what’s failing and what can be improved upon. Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Kicking off more social training today!

Transform 110

Transform Entertainment Whitepaper Communications 110

Hootsuite

MAY 20, 2021

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Request a Demo.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. One of the biggest new waves of social media is the rise of social shopping.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. — Amazon Help (@AmazonHelp) September 25, 2016.

eCommerce 109

eCommerce Shoppers Millennials User-Generated 109

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Place ads that run on Marketplace. Since Facebook aims to connect people, Marketplace is a great place to build relationships with customers. Think Craigslist, but with Messenger. Test out new product/service listings.

Shoppers 145

Shoppers Retail Price eCommerce 145

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Social media. It’s hard to beat a tweet.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Hubspot Marketing

APRIL 11, 2022

Surpassing competition: In 2021, TikTok was the 7th ranked social media app. Surpassing Pinterest, Twitter, Snapchat, Reddit for monthly active users is impressive considering it was only launched in 2016. minutes , TikTok has been recognized as the top social media platform for engagement.

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. Do it better with Hootsuite , the all-in-one social media tool.

Place 139

Place Social Media Marketing Management Product 139

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories?

User-Generated 142

User-Generated Food Branding Promotion 142

Sprout Social

JUNE 22, 2016

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City.

Customer 75

Customer Communications Social Media Marketing Management 75

Sprout Social

NOVEMBER 8, 2016

Facebook purposefully places users’ most sought-after content at the top of their feeds. Following Facebook best practices is essential to your overall social media marketing strategy. Don’t Hold Back on Your Facebook Marketing Efforts. In the end, Facebook is a lot like every other social network.

User-Generated 111

User-Generated Social Media Marketing Communications Advertising 111

Hootsuite

AUGUST 18, 2020

When Instagram Stories was first launched in 2016, it was called a Snapchat clone. And, one more thing: Reels sit in the Explore page —a place that more than 50% of Instagram accounts use every month. Then, here are five ways you can use Instagram Reels in your social media marketing strategy: Reuse Tik Tok videos.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Sprout Social

AUGUST 12, 2016

As social media professionals, we should consider allocating our time and expertise to causes that we’re passionate about. Social is a unique place for charitable organizations to gain exposure and support from a wide network. — David Pride (@DavidaPride) August 10, 2016. A1 Word of mouth is the key.

Non-Profit 72

Non-Profit Social Media Marketing Promotion Place 72

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. Source: 2016 Content Marketing Institute.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hootsuite

MARCH 17, 2022

The library was originally created in response to Facebook’s 2016 political ad controversy to improve transparency. For marketers , the Facebook Ads Library is a gold mine of information. One of the most important tools in a marketing toolkit is A/B testing. Why is this important? Look at what your competitors are testing.

Advertisers 129

Advertisers Advertising Promotion Social Media Marketing 129

Sprout Social

FEBRUARY 8, 2017

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask.

Real Estate 111

Real Estate Social Media Marketing Energy Analytics 111

Sprout Social

MAY 18, 2016

— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit. — Neil Patel (@neilpatel) May 12, 2016. With the proper strategy, it’s possible to grow a robust social media following more aware of what you supply, increasing the demand from those users.

Whitepaper 103

Whitepaper User-Generated eBook Partner Marketing 103