Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. Only one place that I can think of immediately…at Marketing Nation Online!

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Sprout Social

DECEMBER 8, 2020

In a recent report , video completion rates increased from April to July, maintaining a growth of 11% year over year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. Videos should be accessible. Not everyone watches videos with sound on.

Video Marketing 145

Video Marketing Place Product Branding 145

Hubspot Marketing

JULY 15, 2020

We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?". Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Hubspot Marketing

MAY 7, 2020

As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. There's no indication that that trend is stopping anytime soon.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

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Marketing Insider Group

OCTOBER 21, 2021

Remember the Pokémon Go craze of 2016? The mobile game was not only a great example of how augmented reality can be used in video games, but also a marketing opportunity, as businesses jumped on the chance to sell to customers trying to catch a Pokémon or two on their doorstep. Where Do You Think Marketing is Going?

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Custom content influences 61% of consumers ( Dragon Search Marketing ).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

MAY 18, 2016

— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit. — Neil Patel (@neilpatel) May 12, 2016. Leverage Video Marketing. — Jay Baer (@jaybaer) May 16, 2016. This creates a demand across the entire industry. Increase Brand Awareness.

Whitepaper 103

Whitepaper User-Generated eBook Partner Marketing 103

Hubspot Marketing

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. Bounce Rate.

User-Generated 145

User-Generated Price Place Product 145

Hubspot Marketing

MAY 26, 2023

A poorly designed or placed CTA could be the thing that's preventing your ebook from generating leads, so it's important to invest the time in optimizing them. Pro Tip: You can manage all your Facebook, Instagram, LinkedIn, and Google ad campaigns in one place by using HubSpot's ads software. Promote your ebook before launching.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Adobe Experience Cloud Blog

JULY 6, 2016

You can resize, rotate, and place them anywhere on your photos, making it a unique way to personalize them. Twitter (@twitter) June 27, 2016. As if that’s not enough to get you engaged, Twitter also announced important changes to their video options. You can now post videos up to 140 seconds long (up from 30 seconds).

Thought Leadership 91

Thought Leadership Fashion Retail Social Media Marketing 91

Hubspot Marketing

NOVEMBER 16, 2017

And to keep up with that, we can’t simply replace a blog post or a long-form landing page with a 10-minute video. According to a 2016 study by Wistia , as video length increases, you see big drops in engagement levels. One to two minutes is shown to be the golden rule of online video content according to this Wistia study.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Hubspot Marketing

AUGUST 4, 2017

When Facebook analyzed their users’ video consumption data in 2016 , they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. By weaving these facts into a narrative, our viewers could place themselves into the modern entrepreneur’s mind.

Inbound Marketing 111

Inbound Marketing Entertainment User-Generated Branding 111

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Podcast Insights ). Jeffbullas ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. However, you must ensure there’s a strategy in place. B2B fintech marketing. The perception was that video was only for TV marketing. VC investment resulted in $105 billion raised in 2020 alone.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. billion views. Like Nastya (95.58

Entertainment 104

Entertainment Analytics Video Marketing SEO 104

Moz

MAY 21, 2020

MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Mike redefined technical SEO and its importance in our industry back in 2016. Brand and Video Marketing Strategist, Phil Nottingham Ltd. Here's the skinny on MozCon Virtual. Managing Director, iPullRank TBD.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Use text overlays, says @MariSmith.

Non-Profit 111

Non-Profit Marketers Marketing User-Generated 111

Search Engine Land

DECEMBER 26, 2022

This policy runs every year and is likely in response to the 2016 presidential election. TikTok shopping debacle, longer videos, and unhappy creators. TikTok continued to compete against Facebook and Instagram to gain an edge over the short form video market. Hot topics. Russia declared war in Ukraine.

Advertising 96

Advertising Advertisers Shoppers Promotion 96

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111