article thumbnail

Social Media PR: 6 Tactics to Improve Your Social Public Relations

Hubspot Marketing

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

PR 143
article thumbnail

How can PR and influencer marketing work together in a crisis?

Sprout Social

billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7

PR 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My Top Content Marketing Predictions For 2016

Marketing Insider Group

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?

article thumbnail

7 creative Ways to Use Social Media for PR

Sprout Social

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5% Use Influencer Marketing to Help PR. Be a Contributor or Guest Blogger.

PR 109
article thumbnail

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old.

PR 76
article thumbnail

The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 144
article thumbnail

10 Insightful Stats to Boost Your PR Efforts in 2016

Duct Tape Marketing

10 Insightful Stats to Boost Your PR Efforts in 2016 written by Guest Post read more at Duct Tape Marketing. PR is something no one can avoid since you can either have good or bad relations. What follows are 10 stats that can help you boost your PR: 1. Follow the guidelines above to boost your PR to a new, advanced level.

PR 49