Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

Food 113

Food Energy Health Place 113

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Try our new tool: Landscape!

Video Marketing 75

Video Marketing Marketing Strategy Customer Acquisition Marketers 75

Rock Content

OCTOBER 17, 2016

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. Mistake #1: A Product Video is NOT a Demo Video.

Product 108

Product Product Marketing Price Management 108

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Product videos.

Video Marketing 145

Video Marketing Place Product Branding 145

Hubspot Marketing

JULY 15, 2020

We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?". This in itself can be a major challenge for video advertisers. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council. And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content. From marketing to sales. From lean-back to lean-forward.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Product demo.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Create a Product Need. — Tide (@tide) April 21, 2016.

Whitepaper 103

Whitepaper User-Generated eBook Partner Marketing 103

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. One in five Facebook videos is a live broadcast.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

MAY 7, 2020

It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. The study provides a unique point of reference in the context of content marketing's evolution.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. more important to viewers than production value. In the U.S.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Duct Tape Marketing

MARCH 4, 2016

Why Multimedia Production Will Push Your Brand Forward written by Guest Post read more at Duct Tape Marketing. Multimedia production–the use of various digital canvases such as text, audio, animation, photography, video, etc.–allows photo credit: Pixabay. Increase Your ROI.

Product 53

Product Branding PR Education 53

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Hubspot Marketing

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. Who Watches Your Video.

User-Generated 145

User-Generated Price Place Product 145

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. make a sale) are usually very brand-centric and product-heavy.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Hubspot Marketing

NOVEMBER 16, 2017

They don’t want to read a long-form sales page to know how the product will improve their lives. This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Adobe Experience Cloud Blog

JULY 6, 2016

After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. Twitter (@twitter) June 27, 2016. As if that’s not enough to get you engaged, Twitter also announced important changes to their video options. Coming soon! DFsuvnXkuL.

Thought Leadership 91

Thought Leadership Fashion Retail Social Media Marketing 91

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Do VTubers Do?

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Search Engine Land

NOVEMBER 29, 2023

This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018. Digital marketers on this side of the pond can guess what happened next. Dig deeper: Top video marketing trends for 2023 and beyond John Lewis changed agencies.

Shoppers 96

Shoppers Retail Digital Marketing Advertisers 96

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Sparktoro).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Experiential marketing is sometimes called engagement marketing or participation marketing. It’s all about immersing your audience within a product and deeply engaging them.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Hubspot Marketing

MAY 26, 2023

Co-marketing provides an opportunity for cross-collaboration on content so that two parties "own" that content and benefit from it. Pre-launch marketing campaigns can help build excitement for your ebook while it is in the final stages of production. Promote your ebook before launching.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Such ad types are available in news feed, similar to page post link.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Sprout Social

OCTOBER 10, 2019

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful. Twitter Video. Twitter gives you a couple of options for using videos. First, you can use Twitter’s native video feature.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Advertising.

Marketers 112

Marketers Marketing Inbound Marketing Advertisers 112

Rock Content

JUNE 24, 2020

It allows you to know what they’d rather buy, what they look for in products, or how they intend to use it. A quiz may have any purpose you can imagine, from presenting your client the best product option to helping them understand what kind of service they should hire. Capture more data.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. T-Series (239.77 billion views.

Entertainment 104

Entertainment Analytics Video Marketing SEO 104

Moz

JUNE 23, 2020

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Rob Ousbey, VP Product, Moz. Mike redefined technical SEO and its importance in our industry back in 2016.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Rob Ousbey, VP Product, Moz. Mike redefined technical SEO and its importance in our industry back in 2016.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Mike redefined technical SEO and its importance in our industry back in 2016. Brand and Video Marketing Strategist, Phil Nottingham Ltd. VP Product, Moz TBD. Izzi Smith.

Thought Leadership 70

Thought Leadership PR CMO SEO 70