Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

Food 107

Food Energy Place Health 107

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 144

Social Media Marketing Marketing Marketers B2C 144

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Product videos.

Video Marketing 132

Video Marketing Place Product Branding 132

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Product demo.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 116

Gen Z Millennials Marketing Marketers 116

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council. And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content. From marketing to sales. From lean-back to lean-forward.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Do VTubers Do?

Fashion 106

Fashion Promotion Influencer Marketing Energy 106

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Experiential marketing is sometimes called engagement marketing or participation marketing. It’s all about immersing your audience within a product and deeply engaging them.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. more important to viewers than production value. In the U.S.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Create a Product Need. — Tide (@tide) April 21, 2016.

User-Generated 87

User-Generated Whitepaper eBook Partner Marketing 87

Adobe Experience Cloud Blog

JULY 6, 2016

After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. Twitter (@twitter) June 27, 2016. As if that’s not enough to get you engaged, Twitter also announced important changes to their video options. Coming soon! DFsuvnXkuL.

Thought Leadership 91

Thought Leadership Fashion Retail Social Media Marketing 91

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever. Brand Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. Who Watches Your Video.

User-Generated 132

User-Generated Price Place Product 132

Sprout Social

DECEMBER 28, 2016

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Sprout Social

OCTOBER 10, 2019

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful. Twitter Video. Twitter gives you a couple of options for using videos. First, you can use Twitter’s native video feature.

Marketing Strategy 110

Marketing Strategy Marketing Marketers User-Generated 110

Moz

JUNE 23, 2020

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Rob Ousbey, VP Product, Moz. Mike redefined technical SEO and its importance in our industry back in 2016.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 138

Video Marketing Millennials Gen Z Entertainment 138

Moz

JUNE 23, 2020

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Rob Ousbey, VP Product, Moz. Mike redefined technical SEO and its importance in our industry back in 2016.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Try our new tool: Landscape!

Video Marketing 75

Video Marketing Marketing Strategy Customer Acquisition Marketing 75

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Rock Content

OCTOBER 17, 2016

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. Mistake #1: A Product Video is NOT a Demo Video.

Product 108

Product Product Marketing Price Management 108

Duct Tape Marketing

MARCH 4, 2016

Why Multimedia Production Will Push Your Brand Forward written by Guest Post read more at Duct Tape Marketing. Multimedia production–the use of various digital canvases such as text, audio, animation, photography, video, etc.–allows photo credit: Pixabay. Increase Your ROI.

Product 46

Product Branding PR Education 46

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. make a sale) are usually very brand-centric and product-heavy.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Advertising.

Marketing 112

Marketing Marketers Inbound Marketing Advertisers 112

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Sparktoro).

Digital Marketing 112

Digital Marketing Marketing Strategy B2C Marketing 112

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Such ad types are available in news feed, similar to page post link.

User-Generated 66

User-Generated Transform Promotion Advertisers 66

Adobe Experience Cloud Blog

AUGUST 15, 2016

We’re on the forefront of video becoming the norm, so it’s imperative to start incorporating video into your social media marketing strategy moving forward. Let’s take a look at how three social platforms are transforming the way we consume video and why video marketing should be one of your top objectives: 1.

Thought Leadership 91

Thought Leadership Transform Social Media Marketing Video Marketing 91

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. T-Series (239.77 billion views.

Entertainment 87

Entertainment Analytics Video Marketing Promotion 87

Moz

MAY 21, 2020

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Mike redefined technical SEO and its importance in our industry back in 2016. Brand and Video Marketing Strategist, Phil Nottingham Ltd. VP Product, Moz TBD. Izzi Smith.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

SocialPilot

APRIL 8, 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. for better content quality.

User-Generated 113

User-Generated Video Marketing Analytics Social Media Marketing 113

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 131

Inbound Marketing User-Generated Whitepaper Email Marketing 131

Hubspot Marketing

MAY 26, 2023

Co-marketing provides an opportunity for cross-collaboration on content so that two parties "own" that content and benefit from it. Pre-launch marketing campaigns can help build excitement for your ebook while it is in the final stages of production. Promote your ebook before launching.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Search Engine Land

DECEMBER 26, 2022

This policy runs every year and is likely in response to the 2016 presidential election. Moment Blast, expanded product feeds for Discovery ads, and audio ads make their debut. With Zuck focusing so much time and resources on the Metaverse, they didn’t launch as many new products or features as Google or Microsoft. Hot topics.

Advertisers 97

Advertisers Advertising Shoppers Promotion 97

Rock Content

JUNE 24, 2020

It allows you to know what they’d rather buy, what they look for in products, or how they intend to use it. A quiz may have any purpose you can imagine, from presenting your client the best product option to helping them understand what kind of service they should hire. Capture more data.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Use text overlays, says @MariSmith.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception.

Content Marketing 110

Content Marketing PR Whitepaper Marketing 110