Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. Click here!

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

JULY 15, 2020

We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?". When I asked, "Have you ever purchased a product that you learned about from an in-stream video ad?",

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world.

Video Marketing 145

Video Marketing Place Product Branding 145

Hubspot Marketing

MAY 7, 2020

As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. There's no indication that that trend is stopping anytime soon.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. That’s almost double what YouTube made off ads in 2016.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. Some play video games, model clothing, share their thoughts on political situations, review movies, or even release their own music videos. VTubers are taking video marketing to new levels.

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. make a sale) are usually very brand-centric and product-heavy.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Promoted Tweets. Promoted Accounts. Promoted Trends.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Sprout Social

OCTOBER 10, 2019

Driving engagement for promotional activities. Twitter Video. Twitter might not be the first platform you think of when it comes to video marketing, but it’s not something you should overlook. Twitter gives you a couple of options for using videos. First, you can use Twitter’s native video feature.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Tech Savvy-Ness.

Marketers 112

Marketers Marketing Inbound Marketing Advertisers 112

Duct Tape Marketing

MARCH 4, 2016

Podcasts, company introduction videos, whiteboard videos, and digital advertisements are all excellent ways to use multimedia to your brand’s advantage. If you’re only posting quick tweets and Facebook updates that alert users of your promotions, however, chances are that you’re not getting much advantageous attention on social media.

Product 53

Product Branding PR Education 53

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. billion views. Like Nastya (95.58

Entertainment 104

Entertainment Analytics Video Marketing SEO 104

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Creating content is easy.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Creating content is easy.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. Founder, Backlinko How to Promote Your Content Like a Boss. Brian Dean. Creating content is easy.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

SocialPilot

APRIL 8, 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. for better content quality.

User-Generated 119

User-Generated Video Marketing Analytics Social Media Marketing 119

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Twitter Promote Mode.

Non-Profit 111

Non-Profit Marketers Marketing User-Generated 111

Search Engine Land

DECEMBER 26, 2022

This policy runs every year and is likely in response to the 2016 presidential election. Google launches automated vehicle ads and are designed to allow auto advertisers to promote their entire vehicle inventory to potential customers on Google.com. TikTok shopping debacle, longer videos, and unhappy creators. Hot topics.

Advertising 96

Advertising Advertisers Shoppers Promotion 96