Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 89

Retail Advertisers Advertising Search Marketers 89

Martech

APRIL 24, 2025

It’ll scrape Reddit threads, old Glassdoor reviews and that tweet you wish you’d deleted in 2016. Retail sales lifted significantly in the Columbus market afterward. If you’re not actively telling your brand’s story online, AI will fill in the blanks for better or worse. The search bar,” Minifie said.

Branding 98

Branding PR CMO Brand Management 98

Martech

JANUARY 6, 2022

Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. Does anybody remember Taco Bell’s “TacoBot” from way back in 2016?).

Finance 124

Finance Retail Food Customer 124

Litmus

APRIL 26, 2021

Retail brand Everlane knows how to celebrate the human race and what the benefits are to representing normality. Their 100% Human collection was launched as a way to bring people together amid the civil divisions following the 2016 US election and advocate for the human rights of all. You don’t have to be in retail. 100% Human.

Fashion 133

Fashion Retail Energy Education 133

Marketing Insider Group

FEBRUARY 2, 2017

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses.

Millennials 107

Millennials eCommerce Retail Product 107

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V. The Verge ).

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. I could use these points for future flights, but alternatively, I could also use them on car rentals, hotel stays, or purchases with JetBlue retail partners, like Amazon. Need further convincing?

Food 145

Food Customer loyalty Marketers Marketing 145

Hootsuite

FEBRUARY 4, 2020

That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs. Ages 25–29: 57%. Ages 30–49: 47%. Ages 50–64: 23%. Ages 65+: 8%. India, and Brazil as well. 30,000-$74,999: 39%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Search Engine Land

JANUARY 28, 2023

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop 2016: Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. Google spend slowed slightly from Q3.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Facebook Marketplace is a powerful tool for any retail business. List retail inventory. Use Facebook Marketplace to list all your store’s retail inventory. Show inventory for retail items, vehicles, and event tickets.

Shoppers 145

Shoppers Retail Price eCommerce 145

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. billion in 2016 to $9.7

Gen Z 128

Gen Z Millennials Retail Price 128

Sprout Social

MARCH 14, 2017

Global Web Index found in 2016 that 20% of Facebook users watched a Live video within the last month. According to a 2016 Content Marketing Institute survey of content marketers, 61% used promoted posts as a paid advertising method, up 14 percentage points from the previous year. Do you only sell online or do you keep retail hours ?

Retail 109

Retail Promotion Advertisers Advertising 109

Econsultancy

NOVEMBER 18, 2022

Since the onset of the Covid-19 pandemic, ecommerce demand and activity have been elevated – something that comes as no news to anyone working in the retail or digital marketing industries.

Shoppers 82

Shoppers eCommerce Retail Branding 82

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Retail 52

Retail Branding Fashion CRM 52

Hubspot Marketing

JULY 6, 2018

Best Buy, the world’s largest consumer electronics retailer, effectively uses a negative feedback loop to improve their customers’ experience. Their retail staff spends most of the day on the floor, interacting with customers and immediately responding to their needs. Negative Feedback Loop Examples.

Non-Profit 145

Non-Profit Retail Food Price 145

Adobe Experience Cloud Blog

SEPTEMBER 27, 2017

This is especially important in sports, media, and retail, but there are lessons to be taken for marketers everywhere. We are tasked with finding new ways to engage customers or supporters and inspiring them on a deeper level to become brand advocates and true fans.

Customer Journey 134

Customer Journey Thought Leadership Food Retail 134

Econsultancy

JANUARY 25, 2022

On 10 th January, Chinese ecommerce giant JD.com announced that it had opened two new bricks and mortar retail stores in the Netherlands: one in Leiden, and one in Rotterdam. An introduction to China’s offline-online ‘New Retail’ revolution. How does Ochama work?

Retail 53

Retail Logistics Shoppers Food 53

Hootsuite

FEBRUARY 20, 2020

in 2019 , compared to 6% in 2018 (and 15% in 2016). In 2019, people and businesses sent 10x as many messages to each other via Facebook Messenger than they did in 2016—over 20 billion every month. Pinterest has doubled in size since 2016 (when they had 160 million users). Time spent on social increased by 1.4% of total reach.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Rock Content

OCTOBER 18, 2016

That being said, doing an event “right” isn’t as easy as it seems, and to prove my point, here’s a quick/oversimplified list of things marketing teams need to do to ensure event ROI (note: we’re currently going through this list for MarketingProfs B2B Forum 2016 ). Can’t wait to see everyone at MarketingProfs B2B Forum 2016 !

Event Marketing 108

Event Marketing Retail Marketers Marketing 108

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Online retailers have innovated continuously to reduce the instances of shopping cart abandonment and other blockers to completing a purchase transaction.”.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Search Engine Land

JANUARY 13, 2023

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. 2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. Google buys Pointy to bring SMB store inventory online.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Content Marketing Institute

DECEMBER 5, 2017

For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Zappos Insights: Online shoe retailer creates educational spin-off. Apple always had its Genius Bar in retail locations, but recently it expanded its educational sessions. year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

Litmus

JANUARY 21, 2021

Do you work in the retail industry? See how you can scale your email marketing and build better emails with the Ultimate Guide to Email Templates: Retail Edition. This blog post was originally published on May 16, 2016, and has been updated for clarity and with new content on January 22, 2021.

Retail 99

Retail Email Marketing Branding Marketers 99

The CMO Survey

FEBRUARY 26, 2020

on a seven-point scale where 7=very highly and 1=not at all)—a figure that has been flat since 2016. Four industries show almost double the hiring growth compared to other industries: Healthcare, Technology, Communications, and Retail. #10 5 – Mobile Marketing. In the last year, planned marketing hiring dropped to 5.8%—near

CMO 130

CMO Retail Price Communications 130

Search Engine Land

FEBRUARY 11, 2023

The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 85

Search Marketers SEO Retail Marketers 85

Duct Tape Marketing

SEPTEMBER 29, 2016

According to The Retailer Consumer Report , 68 percent of consumers who posted a negative review on a social networking site (after an unpleasant holiday shopping experience) got a response from their corresponding retailers. June 3, 2016. March 29, 2016. Retailer Follow Up On Negative Reviews Pays Off.”

User-Generated 78

User-Generated Branding Millennials Retail 78

Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016. — Juan Martin (@JMartin805) October 21, 2016. What’s the ideal ratio of visitors to conversions?

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Search Engine Land

JANUARY 5, 2023

2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2016: William Stanley extorted individuals and companies by threatening to engage in illegitimate SEO work: posting “fraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money.”.

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Search Engine Land

JANUARY 14, 2023

2016: In addition to recent searches, Google inserted a “What’s Hot” and “Nearby” option in the pull-down menu. 2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. . percent in December 2013, to 67.3

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased.

Search Marketers 77

Search Marketers Real Estate Retail Marketers 77

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Approximately 59% of consumers surveyed say that being able to shop on a mobile phone is vital when choosing which brand or retailer to purchase from. (Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Sprout Social

OCTOBER 19, 2016

— Save Your Sole (@saveyoursole) October 11, 2016. — Fragrance Direct (@FragranceDirect) October 7, 2016. A photo posted by Washington Trails Association (@washingtontrails) on Oct 10, 2016 at 1:05pm PDT. — Dennison (@dennisonfashion) October 4, 2016. Through Oct. giveaway pic.twitter.com/Y99BscH4TW.

User-Generated 111

User-Generated Promotion Price Management 111

Martech

DECEMBER 18, 2023

Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. The idea is for AI to act with a customer or prospect exactly like a competent salesperson would engage in a retail store, suggesting additional add-ons and accessories based on what they’re hearing from the customer.

CRM 124

CRM Transform User-Generated Marketers 124

Hubspot Marketing

APRIL 25, 2022

She has also partnered with the online fashion retailer Shein to promote their SheinX collection. Launched in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight users at a time. embarrassing. OscarsAtHome. WomenOwnedBusiness. ? Joy (30 seconds) - TimTaj. Houseparty.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Today, the percentage of retail sales occurring online has more than doubled from ten years ago and continues to increase. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them.

Transform 40

Transform Retail Health Communications 40

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. of people who shopped online on Black Friday versus Thanksgiving or the following Saturday.

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Bannerflow

AUGUST 17, 2021

In fact, in less than six years the total share of global retail sales from e-commerce has nearly tripled – rising from 7.4% Retailers have been swift to embrace digital technology in the wake of the pandemic. Eco-friendly footwear and apparel brand, Allbirds, were formed from a Kickstarter campaign in 2016.

Advertising 98

Advertising Advertisers Retail Shoppers 98