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The leading marketing trend of 2016 will be the maturing of the age of ad blocking. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.
Here are some examples of direct marketing tactics: Telemarketing. They first introduced Dom, their pizza bot who takes orders via Messenger , in 2016. It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Email marketing. Targeted online ads.
Somewhere around mid-2016 chatbot interest started to climb. Bot creation is one the fastest growing areas of interest already in this very young year. Deconstruct everything you do.
No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?
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