2016 Thought Leadership Whitepaper 
Adobe Experience Cloud Blog
JANUARY 6, 2017
Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Zach King (@FinalCutKing) December 6, 2016. Amy Porterfield (@AmyPorterfield) December 30, 2016. Guy Kawasaki.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2014
billion industry by 2016. Make sure you’re tracking which content assets — emails, whitepapers, blog posts, landing pages, etc. 6 Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Content Marketing b2b'
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Hubspot Marketing
AUGUST 11, 2022
Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Whitepapers are especially useful as downloadable offers when readers want to go more in-depth on a specific subject they’re reading about. Like whitepapers, ebooks and tip sheets are great options for downloadable content. Image Source.
Content Marketing Institute
MAY 11, 2018
For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. Create thought leadership (not product-oriented) videos on site. Helped create 15 campaign videos, including thought leadership (non-product) videos as well as product demos.
Adobe Experience Cloud Blog
AUGUST 22, 2016
In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.
Adobe Experience Cloud Blog
AUGUST 3, 2018
Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase. Ebooks, whitepapers, definitive guides, webinars.
Adobe Experience Cloud Blog
MARCH 30, 2016
Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.
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